360 Use of Mobile on Customer Engagements

IAB Hong Kong is pleased to announce that our August event: 360 Use of Mobile on Customer Engagements will be held on 26 August 2021! It will be our first physical event since last Jan.

Research shows that almost 70% of consumers would use mobile to do product research and make purchases via APP. With the increasing amount of time spent on mobile devices and consumers' purchasing habits that have transformed under the pandemic, it is not surprising that marketers are making more effort on digital marketing to engage with consumers, but how to be distinctive among competitors? How to build better customer relationships?

Following the Best Use of Mobile Online Showcase Season 1 and 2, IAB HK Mobile Committee is honoured to invite distinctive speakers to share experiences on customer engagements through location data, UX/UI design and digital transformation on mobile devices. Hopefully, the all-rounded case sharings will be inspiring to fellow marketers.

Don't miss out on the chance to meet the marketing community in person, along with getting the most out of customer engagements on mobile devices. This event will be in Cantonese. Seats are limited, so register now.

Date: 26 August 2021 (Thursday)

Time: 3:30pm-6:00pm (Registration from 3pm)

Venue: TheDesk Leighton Centre, 20/F, 77 Leighton Rd, Causeway Bay, Hong Kong

Language: Cantonese

Preventive Measures in response to COVID-19

• Participants are required to wear face masks at all times.
• No food will be served during the event.
• A body temperature check is required at the door. Anyone with a high temperature and/or display respiratory symptoms will be denied entry.