Adtech Fri - Creatives That Click: Designing Ads for Performance and Engagement | Interactive Advertising Bureau Hong Kong on Glue Up

Event Details

In today's oversaturated digital landscape, it's more crucial than ever to create ads that not only grab attention but also drive engagement and results. That's where "Creatives That Click: Designing Ads for Performance and Engagement" comes in – an electrifying adtech event hosted byThe IAB HK AdTech & Programmatic Committee, designed to equip you with the knowledge and tools to craft high-performing ads that resonate with your target audience. Join us to discover groundbreaking tactics and glimpse the future of AdTech while networking with industry leaders over Happy Friday!

Date: 29 November 2024 (Fri)

Time: 4- 6pm (Registration from 3:30pm)

Venue: 21/F, Google Office, Tower 2, Times Square, Causeway Bay

Language: Cantonese/ English

Ticketing (Available on a first come first serve basis):

Two FREE tickets for each IAB HK corporate member and brand. Thereafter at $290 each
Non-IAB HK member: $580 each

Special thanks to our event partner Google for generous support. Seats are limited, register now: https://bit.ly/IABHKAdtechFri20241129

Enquiries: info@iabhongkong.com

Agenda

November 29, 2024

Main Schedule

4:00 PM - 4:05 PM

Opening Speech & 24 STORAGE Case Sharing

Alex Lee

4:05 PM - 4:15 PM

Result & Performance Sharing on AIA's case

Eddie Ngan

4:15 PM - 4:35 PM

Result & Performance Sharing on HSBC's case

Benson Lee

Oliver Marlow-Thomas

4:35 PM - 4:45 PM

Result & Performance Sharing on foodpanda's case

Jonathan Chan

4:45 PM - 4:55 PM

Closing Remarks

Timmy Bankole

4:55 PM - 5:00 PM

Gift Presentation + Group Photo

5:00 PM - 6:00 PM

Networking

Speakers & Co-hosts

Benson Lee

Senior Marketing Manager, Global Marketing Technology at HSBC

Oliver Marlow-Thomas

Chief Innovation Officer at Smartly

Jonathan Chan

Head of Sales, HK at Teads

Eddie Ngan

Co-Founder and Director of The Bread Digital

Timmy Bankole

Director, Advertising Business Operations of South China Morning Post

Alex Lee

Group Head of Digital & Data Analytics at Uni-China Group

Oli Marlow-Thomas is the Chief Innovation Officer at Smartly, the AI powered advertising technology company transforming ad experiences brands and consumers.

Marlow-Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative Partner that Smartly acquired in 2022. At Ad-Lib.io, he oversaw the growth and eventually the acquisition of the company.

Today, as Smartly’s CIO, Oli brings his forward-thinking industry vision and expertise to identify, harness, and bring to fruition new ideas that continue to move the company forward by offering customers the best in multi-platform strategy with game-changing creative tools. His industry expertise and vision is extremely valuable as Smartly continues to combine creative, media and intelligence to generate unparalleled results for marketers.

Oli is an experienced industry expert and has received recognition as “One To Watch” in the Campaign Tech Awards. When he isn't solving for the future of advertising, he lives between New York City and the UK with his wife and enjoys global motorcycle trips with friends.

I have been in the Advertising Industry since 1997 and ventured into digital advertising in 2000. My journey began as a media planner at Mindshare HK and evolved as I became Hong Kong’s first Search Engine Optimisation Analyst at WebConnection (now Ion Global). From there, I transitioned to Sales and Marketing Promotion Specialist at Yahoo HK, then to General Manager at GroupM Interaction HK. I now lead my own agency, The Bread Digital.

Having navigated the shift from traditional advertising to modern communication, I've come to understand that effective marketing communication and advertising are far more than just catchy taglines or stunning visuals. With rapidly evolving technology, diverse media platforms, and increasingly empowered consumers, the landscape of digital marketing and advertising is more dynamic and challenging than ever before.

I bring over 15 years of experience in digital and data analytics, having worked with agencies, vendors, and in-house teams. As a passionate advocate for data, I specialize in Data Analytics, Digital Strategy, AdTech & MarTech, and Performance Marketing. I am particularly skilled in data analytics, with expertise in conducting training on Google Analytics and performing in-depth digital analyses.

Recently, I have shifted my focus to the brand side, helping companies navigate their digital transformation journeys. Currently, I serve as the Group Head of Digital & Data Analytics for Uni-China and the Head of Marketing for 24 Storage, allowing me to leverage my expertise effectively.

I am committed to IABHK and believe in the importance of fostering a collaborative environment. I thrive in diverse teams and excel in leading initiatives that drive innovation and growth. A recent highlight of my career was being featured as a speaker by Marketing Interactive to discuss our digital transformation journey at the DMA event in late October. I look forward to continuing my contributions and supporting the advancement of our industry.

Complimentary Tickets for Brands

- Two free tickets will be offered to each brand on a first come first serve basis. For extra tickets, please contact us at info@iabhongkong.com
- Verification is required by the Secretariat team prior to ticket confirmation.
- IABHK reserves the right to chargeback if attendees are not brands.

Public PriceComplimentary

Complimentary Tickets for IAB HK Members (Sold Out)

Two free tickets will be offered to each corporate member on a first come first serve basis, thereafter HK$250 each.
Verification is required by the Secretariat team prior to ticket confirmation.

Member PriceComplimentary

IAB HK Members

- Discount ticket at members' rate.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

Member PriceHKD 290

Non IAB HK Members (Sold Out)

By invitation only

Public PriceHKD 580

Sponsors and Partners

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ILCHILDY

Interactive Advertising Bureau Limited

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Adtech Fri - Creatives That Click: Designing Ads for Performance and Engagement

Event Details