Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

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Event Details

Supercharge your advertising with first-party shopper data! The IAB HK AdTech & Programmatic Committee invites you to an exclusive, insights-packed discussion on leveraging retail data to revolutionize your marketing strategies. Join us to discover groundbreaking tactics and glimpse the future of AdTech while networking with industry leaders over Happy Friday!


Date: 19 July 2024 (Fri)

Time: 3:30 - 5:30 pm (Registration from 3pm)

Venue: Porterhouse, 7/F, California Tower, 30-36 D'Aguilar Street, Central, Hong Kong


Ticketing:


Seats are limited. Register now: https://bit.ly/IABHKAdtechFri20240719​

Enquiries: info@iabhongkong.com

Agenda

July 19, 2024

Main Schedule

3:30 PM - 4:00 PM
Registration
4:00 PM - 4:05 PM
Opening by Committee
Louis Ng (Co-host) (Head of Programmatic at Havas)
Louis Ng (Co-host)
4:05 PM - 4:50 PM
Brand Sharing & Panel Chitchat
Gabriel Kung (Chief Commercial Officer at Bowtie)
Gabriel Kung
Angel Koh (Head of Sales at Carousell)
Angel Koh
Kevin Kwok (Head of Strategy, DFI Media at DFI Retail Group)
Kevin Kwok
4:50 PM - 5:00 PM
Wrap Up + Q&A
David Chan (Co-host) (Head of Trading and Partnership at Dentsu Hong Kong)
David Chan (Co-host)
5:00 PM - 5:05 PM
Group Photo + Gift Presentation
5:05 PM - 5:30 PM
Networking

Speakers

Gabriel Kung (Chief Commercial Officer at Bowtie)

Gabriel Kung

Chief Commercial Officer at Bowtie

Angel Koh (Head of Sales at Carousell)

Angel Koh

Head of Sales at Carousell

Kevin Kwok (Head of Strategy, DFI Media at DFI Retail Group)

Kevin Kwok

Head of Strategy, DFI Media at DFI Retail Group

David Chan (Co-host) (Head of Trading and Partnership at Dentsu Hong Kong)

David Chan (Co-host)

Head of Trading and Partnership at Dentsu Hong Kong

Louis Ng (Co-host) (Head of Programmatic at Havas)

Louis Ng (Co-host)

Head of Programmatic at Havas

Venue

Venue

Porterhouse
7/F, California Tower, 30-36 D’Aguilar Street, Central
Hong Kong Island, Hong Kong SAR (China)

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Organizer and Partners

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