Sally is a veteran in digital media management, sales & business development. With over 20 years of experience in local and regional digital sales & business development, new market entry and strategy planning ranging from online media, start-up, ad technologies and programmatic buying companies such as Yahoo!, Experian, Sizmek, Audience Science and Sojern.

She is actively supporting and contributing to the industry, she was the member for the IABHK Programmatic Committee in 2018 - 2019, and this year, she is also the existing adtech & programmatic committee lead for IAB HK.

Ray Lee, the General Manager of JCDecaux Transport, is responsible for the development of advertising media for MTR and Airport Express. He is committed to integrating the strengths of outdoor advertising with online and mobile advertising and has led the sales team to develop the Programmatic Digital Out of Home (DOOH) outdoor advertising. Ray began his journey in the digital media industry in 2000 when he joined DoubleClick HK. In 2017, he became the CEO of Shimba Digital Ltd, a startup under Sing Tao News Corporation, where he promoted and marketed various digital media platforms and developed new social media and e-commerce platforms.

Areas of Expertise: Digital Marketing, Capital Market and Corporate Law, AI, Web3
Languages Spoken: English & Mandarin

David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connections between global brands and consumers.

David's career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company's solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, and legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI.

Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world's leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).

Ben Chien is an experienced adtech founder, corporate executive, automobile gymkhana enthusiasts, and father of two. Driven by the desire to disrupt the status quo, he takes pride in being the only service provider of advertising monetization services to online publishers in Hong Kong, which led to his startup being acquired by a Japanese tech company. As an acqui-hired executive, his goal is to accelerate the growth of the Greater China business, and to expand services to the influencer marketing and video space. With a successful startup exit, Ben is now an active angel investor, mentor at startup accelerators, and supporters of early-stage funds.

Leading up the advertising Business Operarions team for SCMP, Timmy Bankole is an ambitious individual with over 10 years of experience in the media industry, committed to a career in advertising and brand development, with specialities including, ROI optimisation, developing teams, business operations development and much more