Exploring the Metaverse: Marketing opportunities, challenges & strategies

Event Details

Why is it important for brands to join the metaverse?

Metaverse, once a niche concept, has careened into the mainstream landscape this year with hot topics NFT and cryptocurrencies. As such, many brands are looking for new strategies and opportunities in Metaverse. Content Marketing Committee has invited brands and experts in the fields of products, music, event, and NFT to share case studies and thought leadership. Let's explore how to build in the metaverse and discover the opportunities and challenges in this new dimension!

Date: 21 April 2022 (Thur)

Time: 4:30 - 6:00pm (HKT)

Format: Zoom

Language: English

Register now: https://bit.ly/iabhkmetaverse

For enquires, please contact our secretariat office at info@iabhongkong.com

Speakers and Moderator

Hanjin Tan

Founder of BBS Records

Wesley Ng

CEO & Co-Founder of Casetify

Kim Yuen

Founder of MMMeta | FEED108

Daisuke Iwase

CEO of Klktn

Kenie Kwok

Creative Director of Meta

Daniel Lo

CEO of GoGoChart

Wesley Ng is the CEO and co-founder of CASETiFY.

In 2011, Wes founded the company (formerly known as Casetagram) as the first app to turn Instagram photos into phone cases. Scaling the brand through a DTC model, Wes leads a team of 200+ employees operating out of two global offices in Hong Kong and Los Angeles. Today, CASETiFY is synonymous with special edition accessories, becoming a creative incubator for top brands and artists to collaborate on premium quality accessories—delivering to millions of customers around the world.

Before starting CASETiFY, Wes was the Head of Digital and Broadcast Design for NOW TV, supervising the creative team. Prior experience includes designing web products and TV interfaces at Fox Network, leading the creative direction and execution of on-air branding for various channels.

Wes studied Communication Design at Queensland University of Technology, where he focused on interactive design and ecommerce startups. His entrepreneurial drive and passion
for cutting edge technology has positioned CASETiFY as the leading custom accessories brand for Gen Z and millennial consumers.

Daniel Lo is the Founder and CEO of GoGoChart, an award-winning technology company specialising in mobile and digital marketing. With the vision to empower leading apps in a wide variety of industries with the world’s best mobile marketing technology, GoGoChart’s services have successfully helped clients of all sizes since its inception in 2016. Key clients range from Fortune 100 companies to SMEs, hitting a track record of over 2,000 brands and apps in more than 60 countries.

Apart from his role in GoGoChart, Daniel is a mentor to many young professionals and is an active member of the start-up and entrepreneur community in the city. He is a regular speaker at local and overseas MBA programmes, industry conferences including RISE, and webinars partnered with Facebook, HSBC and Deloitte. He is also a member of the Executive Committee for Cyberport Startup Alumni Association. GoGoChart was also awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021.

Through discussions and sharing, Daniel hopes to inspire the next generation of innovators and entrepreneurs with his entrepreneurial journey.

Agenda

April 21, 2022

Main Schedule

4:30 PM - 4:45 PM

Event in Metaverse

Kim Yuen

4:45 PM - 5:00 PM

Overview on Metaverse

Daisuke Iwase

5:00 PM - 5:15 PM

Case Studies in Music

Hanjin Tan

5:15 PM - 5:30 PM

Business Strategy in the Metaverse

Wesley Ng

5:30 PM - 5:45 PM

Case Studies in Partnership

Kenie Kwok

5:45 PM - 6:00 PM

Panel Discussion

Hanjin Tan

Wesley Ng

Kim Yuen

Daisuke Iwase

Kenie Kwok

Daniel Lo

IAB HK Members

Each company member can register up to 5 tickets.

Member PriceComplimentary

Complimentary Tickets for Non IAB HK members (Sold Out)

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Public PriceComplimentary

Non IAB HK members

Public PriceHKD 250

Interactive Advertising Bureau Hong Kong

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Event Details