IABHK Career Week

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Save the date

Save the dateApril 19 - 23, 2021 GMT+8

Organizer

Organizer: Interactive Advertising Bureau Hong Kong

Phone: +852 96896628

Contact Person: Alvina Chan

Email: alvina.chan@iabhongkong.com

Event Details

Get prepared for your stunning Career in Digital Marketing today!

Join our very first IAB HK Career Week from 19 - 23 April, featuring an online webinar daily from 5 - 6pm on various aspects of Digital Marketing: Agency, Media, AdTech, Brands and Digital Profile Writing. Marketing veterans will be sharing insights of the industry as you have never heard of before:

Date: 19 - 23 April 2021

Platform: Zoom Webinar

Language: English

Webinar 1 >> 19 April, 5-6pm

Career Planning in Digital Marketing from Multi-Facet Agency Perspective

Webinar 2>> 20 April, 5-6pm

Welcome to the World of AdTech and Big Data

Webinar 3>> 21 April, 5-6pm

Media's Transition to the Digital Era

Webinar 4>> 22 April, 5-6pm

Gearing up for Digital Corporate Challenge

Webinar 5>> 23 April, 5-6pm

Build up your Digital Profile and master the video interview

After getting comprehensive 360-degree insights into the industry, interested parties can engage deeper by joining our Apprentice program this summer, featuring work experience, office tour, online training and coaching. Click here for more details.

Free admission. Register now!

For enquires, please contact our secretariat office at info@iabhongkong.com

Agenda

Day 1
April 19, 2021
Day 2
April 20, 2021
Day 3
April 21, 2021
Day 4
April 22, 2021
Day 5
April 23, 2021

5:00 PM - 6:00 PM
Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective
Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective
5:00 PM - 5:05 PM
Introduction
Introduction
Details
Overview of Digital Marketing Industry
Introduction to IAB HK
5:05 PM - 5:20 PM
Speaker 1
Speaker 1
Details
Roni Chik
General Manager at CMRS Group
- Overview of the various players in Digital Marketing (e.g creative agency, media agency, social agency, brands, publishers, ad-tech etc)
- Career paths in Digital, generalist vs specialists
- Tips for upcoming graduates while selecting suitable career paths
- Attributes management will look for when hiring graduates
5:20 PM - 5:35 PM
Speaker 2
Speaker 2
Details
Mandy Shek
Associate Digital Director of OMD Hong Kong
- Career Path Development In Digital Marketing Planning
- Job Scope for Different Roles in Digital Marketing Planning
- What are the important criteria or skill-sets required for Digital Marketing Planning?
- How can non-marketing discipline students equip themselves to join the industry?
5:35 PM - 5:50 PM
Speaker 3
Speaker 3
Details
Brandon Cheung
Associate Performance Director of Mindshare
- Career Path Development In Digital Performance Marketing
- Job Scope for Digital Performance Marketing
- Essential qualities to be a digital performance marketeer?
- How beginners can kick start a digital performance journey?
5:50 PM - 6:00 PM
Q&A
Q&A
Details
5:00 PM - 6:00 PM
Webinar 2} Welcome to the World of AdTech and Big Data
Webinar 2} Welcome to the World of AdTech and Big Data
5:00 PM - 5:05 PM
Introduction
Introduction
Details
Overview of Digital Marketing
How do Adtech and Big data companies fit in the ecosystem?
5:05 PM - 5:25 PM
Speaker 1
Speaker 1
Details
Arthur Chan
Chief Operating Officer at VPON Big Data Group (“Vpon”)
While brands are rethinking digital marketing following COVID, it is inevitable for us to better equip ourselves for the new market synergy to carve out our career in the field. Arthur will share with you the latest data-centric marketing strategy adopted by brands and how you can build your career in a data-driven marketing world.
5:25 PM - 5:45 PM
Speaker 2
Speaker 2
Details
Edison Woo
Head of Paid Media, APAC at ForwardPMX
What do you know about Adtech? Can I deep dive into this market even if I don't know Python or SQL? Edison will be sharing with you how the digital marketing industry uses AdTech and Big Data from Performance Analyst and Data Analyst POV.
5:45 PM - 6:00 PM
Q&A
Q&A
Details
Edison Woo
Head of Paid Media, APAC at ForwardPMX
Arthur Chan
Chief Operating Officer at VPON Big Data Group (“Vpon”)
5:00 PM - 6:00 PM
Webinar 3) Media’s Transition to the Digital Era
Webinar 3) Media’s Transition to the Digital Era
5:00 PM - 5:05 PM
Introduction
Introduction
Details
Overview of Digital Media
What's the role in the Ecosystem?
5:05 PM - 5:25 PM
Speaker 1
Speaker 1
Details
Margaret Mok
Head of Business at New Media Group
- How has consumer behaviour change in terms of the way they absorb content
- How has the emphasis of digital content change the way content is created
- What is a typical career path as a digital publisher?
- What types of skills, characteristics and personality traits do you look for in a graduate to start your career in this industry
5:25 PM - 5:45 PM
Speaker 2
Speaker 2
Details
Kaman Louie
Strategic Partner Manager, YouTube Creator & Artist Development at Google
- How has YouTube evolved over the years – what are some new things to look out for? Where do you see video and YouTube going?
- Will YouTube and online content ever eliminate traditional TV?
- What was your personal path to get to your current role? When was the trigger point where you had an idea that this is what you wanted to do?
- Is a YouTuber a real career? Where is their revenue source?
5:45 PM - 6:00 PM
Q&A
Q&A
Details
Margaret Mok
Head of Business at New Media Group
Kaman Louie
Strategic Partner Manager, YouTube Creator & Artist Development at Google
5:00 PM - 6:00 PM
Webinar 4) Gearing up for Digital Corporate Challenge
Webinar 4) Gearing up for Digital Corporate Challenge
5:00 PM - 5:05 PM
Introduction
Introduction
Details
Overview of Digital Marketing especially in-house Brand Marketing
5:05 PM - 5:25 PM
Speaker 1
Speaker 1
Details
Kevin Huang
Head of Birdie at Birdie Mobile Limited
- Career Paths for digital in a corporate environment
- What are the essential criteria for entry-level employees at various digital streams (e.g marketing vs data analytics vs UX/UI etc)
- Attributes management will look for when hiring graduates
- A day in my role
- the difference between working in AdTech vs Corporate environment
5:25 PM - 5:45 PM
Speaker 2
Speaker 2
Details
Leonard Li
Senior Digital Marketing Manager at Cigna
- Roles in a Digital Marketing Team and their job scope
- My career progression journey as a digital marketer
- Tips for identifying a suitable role for fresh graduates
- Common interview questions for fresh graduates
5:45 PM - 6:00 PM
Q&A
Q&A
Details
5:00 PM - 6:00 PM
Webinar 5) Build up your Digital Profile and master in video interview
Webinar 5) Build up your Digital Profile and master in video interview
5:00 PM - 5:05 PM
Introduction
Introduction
Details
5:05 PM - 5:25 PM
Speaker 1
Speaker 1
Details
Chapman Ho
Lead, Client Solutions Manager at LinkedIn
How to set up a professional LinkedIn profile?
How to optimise the usage of Linkedin?
5:25 PM - 5:45 PM
Speaker 2
Speaker 2
Details
Ryan Wong
Sales & Marketing Director of CPjobs
Tips in CV writing for Digital Marketer
How to shine in a Video Interview?
5:45 PM - 6:00 PM
Q&A
Q&A
Details

Speakers

Arthur Chan

Chief Operating Officer at VPON Big Data Group (“Vpon”)

Brandon Cheung

Associate Performance Director of Mindshare

Roni Chik

General Manager at CMRS Group

Chapman Ho

Lead, Client Solutions Manager at LinkedIn

Kevin Huang

Head of Birdie at Birdie Mobile Limited

Kevin Huang

Head of Birdie at Birdie Mobile Limited

https://www.birdie.com.hk

Kevin was appointed Head of Birdie in March 2019. He is responsible for the overall development and growth of the Birdie business. He has been leading Birdie as a digital only mobile operator targeting millennials, with an emphasis on innovative products and community features, such as the embedded Travel Day Pass, Data P2P, “Birdie Farm” Mobile Game, Member-Get-Member Rewards Program, Birdie Friday and more.
Kevin is a leader in the digital industry. He has been instrumental in driving the adoption of digital advertising on a network basis, data-driven marketing, mobile advertising and mobile rich media in Asia. He is the founding board member of the Hong Kong chapter of the Interactive Advertising Bureau (IAB).
In addition, Kevin is an award-winning entrepreneur having won numerous business awards. Prior to joining Birdie, Kevin was the co-founder and Chief Executive Officer of Pixels, a leading digital advertising technology headquartered in Hong Kong, a position he held for 17 years. He has also served in various roles at digital companies such as DoubleClick and 247 Media Asia (china.com corporation).

Leonard Li

Senior Digital Marketing Manager at Cigna

Kaman Louie (Strategic Partner Manager, YouTube Creator & Artist Development at Google)

Kaman Louie

Strategic Partner Manager, YouTube Creator & Artist Development at Google

Margaret Mok

Head of Business at New Media Group

Mandy Shek

Associate Digital Director of OMD Hong Kong

Ryan Wong

Sales & Marketing Director of CPjobs

Edison Woo

Head of Paid Media, APAC at ForwardPMX

Edison Woo

Head of Paid Media, APAC at ForwardPMX

Edison is a seasoned marketing professional who has specialised skills in communication strategic planning in both traditional and digital technology, as well as digital activation across markets in APAC.

He spent his past 12 years in driving channel innovative planning with a strong background of big data analytical support to his planning works. He has held a different position (from Strategic Planning to Business Director, from Head of Digital to Head of Paid Media, APAC) within agency world - which is giving him a new perspective in how to connect dots between team to deliver innovation works to clients.

He is a person who likes to challenge for new norms - always being restless to seek for novelty solutions to every challenges. Two core believing in his works, (1) KISS and (2) Change your thoughts before you change your world.

Sponsors and Partners

Community

Get prepared to start your stunning career in Digital Marketing

Day 1

Day 2

Day 3

Day 4

Day 5

Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective

Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective

Introduction

Introduction

Speaker 1

Speaker 1

Speaker 2

Speaker 2

Speaker 3

Speaker 3

Q&A

Q&A

Webinar 2} Welcome to the World of AdTech and Big Data

Webinar 2} Welcome to the World of AdTech and Big Data

Introduction

Introduction

Speaker 1

Speaker 1

Speaker 2

Speaker 2

Q&A

Q&A

Webinar 3) Media’s Transition to the Digital Era

Webinar 3) Media’s Transition to the Digital Era

Introduction

Introduction

Speaker 1

Speaker 1

Speaker 2

Speaker 2

Q&A

Q&A

Webinar 4) Gearing up for Digital Corporate Challenge

Webinar 4) Gearing up for Digital Corporate Challenge

Introduction

Introduction

Speaker 1

Speaker 1

Speaker 2

Speaker 2

Q&A

Q&A

Webinar 5) Build up your Digital Profile and master in video interview

Webinar 5) Build up your Digital Profile and master in video interview

Introduction

Introduction

Speaker 1

Speaker 1

Speaker 2

Speaker 2

Q&A

Q&A

Arthur Chan

Chief Operating Officer at VPON Big Data Group (“Vpon”)

Brandon Cheung

Associate Performance Director of Mindshare

Roni Chik

General Manager at CMRS Group

Chapman Ho

Lead, Client Solutions Manager at LinkedIn

Kevin Huang

Head of Birdie at Birdie Mobile Limited

Leonard Li

Senior Digital Marketing Manager at Cigna

Kaman Louie

Strategic Partner Manager, YouTube Creator & Artist Development at Google

Margaret Mok

Head of Business at New Media Group

Mandy Shek

Associate Digital Director of OMD Hong Kong

Ryan Wong

Sales & Marketing Director of CPjobs

Edison Woo