Interactive Advertising Bureau Limited

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

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Event Details

We are pleased to announce the launch of the IAB HK Digital Awards 2024. We cordially invite brands and agencies to attend our briefing session, where you will gain comprehensive insights into the awards program and learn strategies for crafting a successful submission.


The session will offer:

  1. Detailed information on award categories, eligibility criteria and the judging process
  2. Expert advice from our esteemed Judging Panel through an engaging Fireside Chat
  3. Introduction of a special offer for first-time submissions


This briefing presents an excellent opportunity to understand the nuances of the competition and position your entries for success. We encourage all interested parties to attend and take advantage of this valuable resource.


We look forward to your participation in what promises to be an informative and beneficial event for all attendees.


Date: 3 Sep 2024 (Tue)

Time: 4:00 - 6:00pm (HKT) (Registration starts at 3:30pm)

Venue: Meta Office @ 47/F, One Taikoo Place, 979 King's Road, Quarry Bay, HK

Language: Cantonese

Register now:https://bit.ly/IABHKAwardsBriefingReg


Remarks:

  • Seating is available on a first-come, first-served basis and is subject to availability.
  • Kindly allow a minimum of 15 minutes for registration, and please be prepared to present a valid photo ID.
  • In the event of any registration issues, kindly forward your registration details to info@iabhongkong.com.

Agenda

September 3, 2024

Main Schedule

4:00 PM - 4:05 PM
Opening Remarks & Awards Overview
Janet Lee (Head of Top Accounts and Agencies at Google)
Janet Lee
4:05 PM - 4:30 PM
Briefing on Awards Submission
- 8 Awards Categories
- Judging Process and Criteria
- Key Timeline
Dee Ng (Business Director, Cross-Border DTC Business of Meta)
Dee Ng
4:30 PM - 5:00 PM
Fireside Chat: Special Tips for submitting campaigns + Experience Sharing
Danny Chan (Lecturer at The Chinese University of Hong Kong)
Danny Chan
Tim Hung (Founder and CEO of Blossom Lane Communications)
Tim Hung
Rudi Leung (Founder & Director of Hungry Digital Limited)
Rudi Leung
Agnes Lung (Executive Director & Group Marketing and Digital Officer of Uni-China (Business) Management Limited)
Agnes Lung
5:00 PM - 5:15 PM
Q&A
5:15 PM - 5:20 PM
Gift Presentation + Group Photo
5:20 PM - 5:25 PM
Gala Ticketing & Sponsorship Proposal
5:25 PM - 5:30 PM
Closing Remarks
Janet Lee (Head of Top Accounts and Agencies at Google)
Janet Lee

Speakers

Janet Lee (Head of Top Accounts and Agencies at Google)

Janet Lee

Head of Top Accounts and Agencies at Google

Danny Chan (Lecturer at The Chinese University of Hong Kong)

Danny Chan

Lecturer at The Chinese University of Hong Kong

Tim Hung (Founder and CEO of Blossom Lane Communications)

Tim Hung

Founder and CEO of Blossom Lane Communications

Rudi Leung (Founder & Director of Hungry Digital Limited)

Rudi Leung

Founder & Director of Hungry Digital Limited

Agnes Lung (Executive Director & Group Marketing and Digital Officer of Uni-China (Business) Management Limited)

Agnes Lung

Executive Director & Group Marketing and Digital Officer of Uni-China (Business) Management Limited

Dee Ng (Business Director, Cross-Border DTC Business of Meta)

Dee Ng

Business Director, Cross-Border DTC Business of Meta

Brands

Limit to 4 tickets per company.
Registration is subject to approval

Standard PriceComplimentary

Agencies

Limit to 4 tickets per company.
Registration is subject to approval

Standard PriceComplimentary

Venue

Venue

Meta Office @47/F, One Taikoo Place, 979 King's Road, Quarry Bay
Hong Kong SAR (China)

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Partners

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