Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

This is a past event. Registration is closed. View other Interactive Advertising Bureau Hong Kong events.

Event Details

Learn from a panel of experts how you can evolve your marketing strategy for the era of privacy-first advertising. This event will help guide you through the recent and evolving changes in the ads ecosystem and how you can take action. Watch Google, Meta, Yahoo debate privacy solutions.


Date: 11 May 2022 (Wed)

Time: 2:00-3:30pm (HKT)

Format: Zoom Webinar

Lanugage: English

Register now: https://bit.ly/iabhkprivacy1


For enquires, please contact our secretariat office at info@iabhongkong.com

Speakers

Mike Katayama (Ads Privacy Lead, Google Asia Pacific at Google)

Mike Katayama

Ads Privacy Lead, Google Asia Pacific at Google

Bansari Vyas (Director of Product Marketing, APAC Regional Team at Meta)

Bansari Vyas

Director of Product Marketing, APAC Regional Team at Meta

Dan Richardson (Head of Data, APAC at Yahoo)

Dan Richardson

Head of Data, APAC at Yahoo

Cedric Delzenne (Managing Director APAC of 55, the data company)

Cedric Delzenne

Managing Director APAC of 55, the data company

Agenda

May 11, 2022

Main Schedule

2:00 PM - 2:05 PM
Opening
Cedric Delzenne (Managing Director APAC of 55, the data company)
2:05 PM - 2:20 PM
Google: Three Key Investments
Mike Katayama (Ads Privacy Lead, Google Asia Pacific at Google)
2:20 PM - 2:35 PM
Meta: Privacy Enhancing Technologies
Bansari Vyas (Director of Product Marketing, APAC Regional Team at Meta)
2:35 PM - 2:50 PM
Yahoo: Next-Gen Solutions
Dan Richardson (Head of Data, APAC at Yahoo)
2:50 PM - 3:25 PM
Panel Discussion: How do the new privacy solutions affect advertisers and facilitate industry collaboration?
Mike Katayama (Ads Privacy Lead, Google Asia Pacific at Google)
Bansari Vyas (Director of Product Marketing, APAC Regional Team at Meta)
Dan Richardson (Head of Data, APAC at Yahoo)
Cedric Delzenne (Managing Director APAC of 55, the data company)
3:25 PM - 3:30 PM
Closing
Cedric Delzenne (Managing Director APAC of 55, the data company)

IAB HK Members

Each company member can register up to 5 tickets.

Member PriceFree

Complimentary Tickets for Non IAB HK Members

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Public PriceFree

Non IAB HK members

Public PriceHKD 250.-

Partners

Connect with 88 people attending this event

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