Privacy-first marketing: how Google, Meta and Yahoo are building tomorrow's adtech

Event Details

Learn from a panel of experts how you can evolve your marketing strategy for the era of privacy-first advertising. This event will help guide you through the recent and evolving changes in the ads ecosystem and how you can take action. Watch Google, Meta, Yahoo debate privacy solutions.

Date: 11 May 2022 (Wed)

Time: 2:00-3:30pm (HKT)

Format: Zoom Webinar

Lanugage: English

Register now: https://bit.ly/iabhkprivacy1

For enquires, please contact our secretariat office at info@iabhongkong.com

Speakers

Mike Katayama

Ads Privacy Lead, Google Asia Pacific at Google

Bansari Vyas

Director of Product Marketing, APAC Regional Team at Meta

Dan Richardson

Head of Data, APAC at Yahoo

Cedric Delzenne

Managing Director APAC of 55, the data company

Mike is in charge of engaging with the APAC business community on Ads Privacy issues. Along with his privacy expertise, he brings a deep knowledge of programmatic technology to the role, having previously served as the Head of Authorized Buyers sales (previously DoubleClick Ad Exchange) in Japan.

Other work experiences include leading ad agency partnerships in both Tokyo and Singapore, and a stint at the Google News Initiative, running bespoke digital change management projects for APAC news businesses. He’s also been a guest lecturer at INSEAD on privacy in digital marketing.

Prior to joining Google, Mike worked as International Accounts Lead at Dentsu Razorfish in Tokyo, as well as in smaller independent agencies in the Seattle area. He’s been working in the digital marketing space for 17 years.

Bansari has been with Meta ( formerly Facebook) for 5 years prior to which she has a wealth of experience in the digital domain across product management, marketing, sales, consulting and partnerships.

She heads the Business Product Marketing Regional team for APAC. Her team focusses on identifying opportunities in market and working with our Product Management, Engineering, Research, Data Science, Content Strategy, Design and other cross functional partners to bring new products to life. Prior to this she was playing a similar role for India before which she was the Business Head, BFSI & Travel at Facebook India & South Asia and she played a key role in building and maintaining strategic partnerships in these industries.

Prior to joining Facebook, she was the Industry Strategy Leader for Adobe’s Digital Marketing Business for the South Asia region. Her role entailed helping large organizations carve out their digital strategy, envisage the best in class digital experiences for their customers and bringing them to life. She is also responsible for driving innovation, evangelism of Adobe Marketing cloud.

Prior to Adobe, Bansari was leading the Digital Marketing, Analytics and Alliances functions for Airtel. She was a founding member of Airtel’s online business. Some of the products created by her have gone on to win several awards including at the GSMA World Mobile Congress award. She has been part of and led several Digital Transformation journeys at Singtel & Airtel.

A Digital Marketing Specialist with a passion for technology with a purpose, Cedric has been calling Hong Kong home since 2010. He successfully bootstrapped Asia’s first digital platform for emerging fashion designers before launching the local Chapter of Silicon Valley start-up incubator Founder Institute.

He is currently Managing Director for APAC at 55, the data company, helping global advertisers & publishers improve marketing, advertising and sales performance across channels through advanced measurement, analysis and activation of their data assets.

Cedric is an Executive Committee member and Measurement Committee member at IAB Hong Kong (Interactive Advertising Bureau) as well as a regular speaker and panelist at conferences in the region.

Agenda

May 11, 2022

Main Schedule

2:00 PM - 2:05 PM

Opening

Cedric Delzenne

2:05 PM - 2:20 PM

Google: Three Key Investments

Mike Katayama

2:20 PM - 2:35 PM

Meta: Privacy Enhancing Technologies

Bansari Vyas

2:35 PM - 2:50 PM

Yahoo: Next-Gen Solutions

Dan Richardson

2:50 PM - 3:25 PM

Panel Discussion: How do the new privacy solutions affect advertisers and facilitate industry collaboration?

Mike Katayama

Bansari Vyas

Dan Richardson

Cedric Delzenne

3:25 PM - 3:30 PM

Closing

Cedric Delzenne

IAB HK Members

Each company member can register up to 5 tickets.

Member PriceComplimentary

Complimentary Tickets for Non IAB HK Members

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Public PriceComplimentary

Non IAB HK members

Public PriceHKD 250

Interactive Advertising Bureau Hong Kong

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Event Details