IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.
The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.
Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.
MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.
Are you ready to navigate the challenges of the cookieless world? The IAB HK AdTech & Programmatic Committee invites you to an exciting and insightful discussion on "Navigating the Post-Cookie Era: Insights for Businesses". Join us as we delve into the impact of the cookieless world, backed by past statistics, alternative solutions, and successful case studies that highlight the effectiveness of this paradigm shift without relying on cookies. Don't miss the opportunity to enjoy a Friday drink while gaining valuable insights into the future of AdTech and networking with industry professionals!
Date: 23 Feb 2024 (Fri)
Time: 5 -7 pm
Venue: Preface Coffee & Wine (The Sharp), 1/F, 11 Sharp Street East, Causeway Bay, Hong Kong
Two FREE tickets for each IAB HK corporate member. Thereafter HK$250 for each additional ticket.