Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

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Event Details

Supercharge your advertising with first-party shopper data! The IAB HK AdTech & Programmatic Committee invites you to an exclusive, insights-packed discussion on leveraging retail data to revolutionize your marketing strategies. Join us to discover groundbreaking tactics and glimpse the future of AdTech while networking with industry leaders over Happy Friday!


Date: 19 July 2024 (Fri)

Time: 3:30 - 5:30 pm (Registration from 3pm)

Venue: Porterhouse, 7/F, California Tower, 30-36 D'Aguilar Street, Central, Hong Kong


Ticketing:


Seats are limited. Register now: https://bit.ly/IABHKAdtechFri20240719​

Enquiries: info@iabhongkong.com

Agenda

July 19, 2024

Main Schedule

3:30 PM - 4:00 PM
Registration
4:00 PM - 4:05 PM
Opening by Committee
Louis Ng (Co-host) (Head of Programmatic at Havas)
Louis Ng (Co-host)
Louis Ng, an ad tech and programmatic professional, stands out for his ability to leverage technology to solve complex challenges and drive marketing and business results. With over 11 years of experience, he brings a wealth of expertise in Programmatic Advertising, Paid Social, Ad Operations, and Business Development. As the Head of Programmatic at Havas Media Group, Louis leads the charge in delivering cutting-edge programmatic solutions. His focus is on creating seamless omnichannel media experiences that resonate throughout the consumer journey. His extensive background spans diverse industries, including Fashion Retail, Luxury, Automotive, and Investment Banking.
4:05 PM - 4:50 PM
Brand Sharing & Panel Chitchat
Gabriel Kung (Chief Commercial Officer at Bowtie)
Gabriel Kung
Mr. Gabriel Kung is responsible for bringing Bowtie’s vision and commercial strategy to life, as well as driving continued growth. Gabriel was previously the Director of Digital Commerce of a multinational insurer and led the change in creating the first online life insurance platform in Hong Kong, as well as implementing multiple InsurTech initiatives in the telematics, digital wallet, big data and business automation areas across SEA markets.
Angel Koh (Head of Sales at Carousell)
Angel Koh
As the Head of Sales in Carousell Media Group, Angel has more than 7 years of experience in the media industry. Her mission is to expand her expertise in growing Carousell as a Retail Media Platform and to help the business partners to grow their business with the Carousell ad offerings in Hong Kong. Carousell Media Group is today’s leader in the Retail Media industry across Southeast Asia, such as Singapore, Hong Kong, Malaysia, Philippines, Vietnam, Indonesia and Taiwan, a marketplace with hundreds of millions of product searches on its marketplaces every month.
Kevin Kwok (Head of Strategy, DFI Media at DFI Retail Group)
Kevin Kwok
Kevin Kwok is part of the founding team at DFI Media, where he oversees strategy, product, and technology initiatives. DFI Media is the retail media division of DFI Retail Group, which launched yuu – Hong Kong’s most popular rewards program – in 2020. The yuu rewards program currently has over 5 million members in Hong Kong. The mission of DFI Media is to empower brands to achieve growth through meaningful connections and experiences with consumers leveraging platforms such as yuu and beyond.
4:50 PM - 5:00 PM
Wrap Up + Q&A
David Chan (Co-host) (Head of Trading and Partnership at Dentsu Hong Kong)
David Chan (Co-host)
David brings with him 18 years of agency experience across finance, local and regional management, programmatic trading and partnership. He has worked across a wide range of product categories including eCommerce, Banking, Pharmaceutical, Travel, Luxury and Consumer Electronics. Some of the clients he worked with include GSK, Samsung, ICBC. Royal Caribbean, LVMH and Richemont. He is also a member of HKICPA and FCCA. David was previously the Managing Director of Publicis Media Hong Kong.
5:00 PM - 5:05 PM
Group Photo + Gift Presentation
5:05 PM - 5:30 PM
Networking

Speakers

Gabriel Kung (Chief Commercial Officer at Bowtie)

Gabriel Kung

Chief Commercial Officer at Bowtie

Angel Koh (Head of Sales at Carousell)

Angel Koh

Head of Sales at Carousell

Kevin Kwok (Head of Strategy, DFI Media at DFI Retail Group)

Kevin Kwok

Head of Strategy, DFI Media at DFI Retail Group

David Chan (Co-host) (Head of Trading and Partnership at Dentsu Hong Kong)

David Chan (Co-host)

Head of Trading and Partnership at Dentsu Hong Kong

Louis Ng (Co-host) (Head of Programmatic at Havas)

Louis Ng (Co-host)

Head of Programmatic at Havas

Venue

Venue

Porterhouse
7/F, California Tower, 30-36 D’Aguilar Street, Central
Hong Kong Island, Hong Kong SAR (China)

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Organizer and Partners

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