Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

This is a past event. Registration is closed. View other Interactive Advertising Bureau Hong Kong events.

Event Details

Looking to captivate clients through trending content? Or hoping to share a vision or brand story to a targeted group? Video helps to connect and invoke emotions with audiences through interactive visual and audio components.


Today, the IAB HK Video committee would like to present the best use of video across different digital channels. This showcase seeks to recognize campaigns that demonstrated success in reaching and engaging audiences through the use of video, highlighting best practices and key tactics through execution.


Language: Cantonese and English for the presentation of Sam Field

Sponsors and Partners

Speakers

Sam Field (Director of Creative Technology EMEA at Yahoo Creative Studios)

Sam Field

Director of Creative Technology EMEA at Yahoo Creative Studios

Clare Lui (Vice President at Nielsen Media Hong Kong)

Clare Lui

Vice President at Nielsen Media Hong Kong

Kevin Shui (Founder & Chief Producer of Good Cause Digital)

Kevin Shui

Founder & Chief Producer of Good Cause Digital

Erica Tsang (Business Director of VPON Big Data Group)

Erica Tsang

Business Director of VPON Big Data Group

Edwin Wong (Founder and CEO of Cloudbreakr)

Edwin Wong

Founder and CEO of Cloudbreakr

Agenda

November 25, 2021

Main Schedule

3:00 PM
Registration and Networking
3:30 PM - 3:35 PM
Opening remarks by Team Lead
3:35 PM - 3:50 PM
Presentation of Best Use of Video Online Campaign
3:50 PM - 4:00 PM
Video Market Landscape in Hong Kong
Clare Lui (Vice President at Nielsen Media Hong Kong)
4:00 PM - 4:10 PM
Social video trend and landscape
Edwin Wong (Founder and CEO of Cloudbreakr)
4:10 PM - 4:20 PM
Case study: Programmatic retargeting in Video Advertising
Erica Tsang (Business Director of VPON Big Data Group)
4:20 PM - 4:40 PM
Creating the Videos Creatively
Kevin Shui (Founder & Chief Producer of Good Cause Digital)
4:40 PM - 4:55 PM
Future of Video Technology
Sam Field (Director of Creative Technology EMEA at Yahoo Creative Studios)
4:55 PM - 5:00 PM
Q&A and Gift presentation

Venue

Venue

theDesk United Centre
5/F, United Centre, 95 Queensway, Admiralty
Hong Kong, Hong Kong SAR (China)

Admiralty MTR Exit D
ADM_photo.png

Contact us

For additional event or venue information, please email alvina.chan@iabhongkong.comYou can also reach us at +852 96896628

See route

Members

- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

Member PriceHKD 250.-

Member (Free Ticket) (Sold Out)

This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code

Member PriceFree

Non-member

Public PriceHKD 499.-