Beyond the Traditional TV: Unveiling the Power of CTV & OTT Advertising

Jo Chow

Jo is the Director, Client Services at The Trade Desk, a global leading independent media buying platform built for the open internet. He leads a client services team which provides strategic guidance and innovative solutions on data utilization, omni-channel integration and campaign measurement to agencies and direct brands.

Prior to The Trade Desk, Jo was the Senior Account Director at LinkedIn, where he helped corporates evolve the brand in the world’s largest professional network. With over 13 years of regional experience in the advertising technology industry, he has extensive knowledge in consumer and employer branding, B2C and B2B marketing, programmatic and integrated digital advertising.

Alex Lee

I bring over 15 years of experience in digital and data analytics, having worked with agencies, vendors, and in-house teams. As a passionate advocate for data, I specialize in Data Analytics, Digital Strategy, AdTech & MarTech, and Performance Marketing. I am particularly skilled in data analytics, with expertise in conducting training on Google Analytics and performing in-depth digital analyses.

Recently, I have shifted my focus to the brand side, helping companies navigate their digital transformation journeys. Currently, I serve as the Group Head of Digital & Data Analytics for Uni-China and the Head of Marketing for 24 Storage, allowing me to leverage my expertise effectively.

I am committed to IABHK and believe in the importance of fostering a collaborative environment. I thrive in diverse teams and excel in leading initiatives that drive innovation and growth. A recent highlight of my career was being featured as a speaker by Marketing Interactive to discuss our digital transformation journey at the DMA event in late October. I look forward to continuing my contributions and supporting the advancement of our industry.

Doris Wong

Jo Chow

Jo is the Director, Client Services at The Trade Desk, a global leading independent media buying platform built for the open internet. He leads a client services team which provides strategic guidance and innovative solutions on data utilization, omni-channel integration and campaign measurement to agencies and direct brands.

Prior to The Trade Desk, Jo was the Senior Account Director at LinkedIn, where he helped corporates evolve the brand in the world’s largest professional network. With over 13 years of regional experience in the advertising technology industry, he has extensive knowledge in consumer and employer branding, B2C and B2B marketing, programmatic and integrated digital advertising.

Charles Lai

Charles' journey began as a digital native in marketing for 11 years before pivoting to publisher side with experiences from SCMP, Meta and currently as Head of Marketing Solutions in TVB responsible in productizing Linear & Connected TV solving business and marketing challenges for businesses.

Jo Chow

Jo is the Director, Client Services at The Trade Desk, a global leading independent media buying platform built for the open internet. He leads a client services team which provides strategic guidance and innovative solutions on data utilization, omni-channel integration and campaign measurement to agencies and direct brands.

Prior to The Trade Desk, Jo was the Senior Account Director at LinkedIn, where he helped corporates evolve the brand in the world’s largest professional network. With over 13 years of regional experience in the advertising technology industry, he has extensive knowledge in consumer and employer branding, B2C and B2B marketing, programmatic and integrated digital advertising.