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Brand Chat Friday on "Mixology on Social Commerce and eTailing Growth"
Event Details
Join us for IAB HK's first-ever Brand Chat Friday event, where we will bring together brands to share the latest marketing insights and commerce skills. With the theme of "Mixology on Social Commerce and eTailing Growth", we will explore how the fusion of new technology and innovative commerce tactics can enhance customer engagement and boost sales, through real-life case studies using Xiaohongshu, Reels, chatbots, and virtual assistants. Seize the opportunity to gain valuable insights and share experience with fellow digital marketers.
Date: 24 May 2024 (Fri)
Time: 3:30 - 6 pm
Venue: Porterhouse, 7/F, California Tower, 30-36 D'Aguilar Street, Central, Hong Kong
Language: Cantonese
Remarks: Light refreshments and drinks will be provided
Key Topics:
- Conversational Commerce
- Social Commerce
Ticketing:
- Two free tickets for IABHK corporate members
- FREE admission for brands
Seats are limited. Register now: https://bit.ly/IABBrandChat
Enquiries: info@iabhongkong.com
Porterhouse
7/F, California Tower, 30-36 D’Aguilar Street, Central
Hong Kong Island, Hong Kong SAR (China)
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Agenda
- 3:30 PM - 4:00 PMRegistration and Mingling
- 4:00 PM - 4:05 PMOpening Remarks by Committee Lead
- 4:05 PM - 4:45 PMConversational Commerce- Awards Data & Insights Showcase
- WhatsApp/WeChat/line for Great China clients engagement
- Meta: WhatsApp in the conversational commerce
Alvita Szeto
Business Director of Meta
Jeffrey Hau
Co-Founder & Director of Prizm Group
Eric Mui
General Manager at Sleekflow Technologies Limited
Kelvin Ko
Managing Director of Travel Expert
- 4:45 PM - 5:15 PMSocial Commerce- Meta: Tips on Successful Reel Creative Creation
- How to drive awareness effectively at Xiaohongshu
- Virtual Assistant
Tim Hung
Founder and CEO of Blossom Lane Communications
Alvita Szeto
Business Director of Meta
Christina Tse
Co-Founder & Advisor of Pantheon Lab
Apple Chu
Senior Business Development Director of Appier
- 5:15 PM - 5:35 PMQ&A
Brandon Cheung
Head of Biddable at GroupM Communications Hong Kong Limited
- 5:35 PM - 5:40 PMGroup Photo
- 5:40 PM - 6:00 PMNetworking
Speakers
Tim Hung
Founder and CEO of Blossom Lane Communications
Read BioAlvita Szeto
Business Director of Meta
Read BioChristina Tse
Co-Founder & Advisor of Pantheon Lab
Read BioJeffrey Hau
Co-Founder & Director of Prizm Group
Read BioEric Mui
General Manager at Sleekflow Technologies Limited
Kelvin Ko
Managing Director of Travel Expert
Apple Chu
Senior Business Development Director of Appier
Read BioBrandon Cheung
Head of Biddable at GroupM Communications Hong Kong Limited
Read Bio
Tickets
- Complimentary Tickets for Brands
Verification is required by the Secretariat team prior to ticket confirmation.
IABHK reserves the right to chargeback if attendees are not brands.- Complimentary
- Complimentary Tickets for IAB HK Members (Sold Out)
Two free tickets will be offered to each corporate member on a first come first serve basis, thereafter HK$250 each.
Verification is required by the Secretariat team prior to ticket confirmation.- Complimentary
- IAB HK Members
- Discount ticket at members' rate.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.- HKD 250
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