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Content Creation for Impact
Event Details
In today's digital world, creating impactful content that inspires, educates, or entertains your audience has become a powerful tool for businesses to build brand awareness and drive engagement. As such, advertisers are investing in creative content with various channels and tools, including Reels, Virtual KOL, and AIGC to engage deeply with customers. Digital marketing experts from different industries are invited to share how to successfully create and implement impactful content strategies. Join us for a drink to gain valuable insights, expand your network, and take your content creation and imagination to the next level!
Date: 14 June 2023 (Wednesday)
Time: 4:00 pm registration, 4:30-6:30 pm (HKT)
Venue: KIN Food Halls, 2/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay
Language: English / Cantonese
Ticketing:
- Two FREE tickets for IAB members on a first come first serve basis, thereafter $290 each.
- $580 each for Non-Members.
Register now: https://bit.ly/iabhk20230614registration
Should you encounter any issues during registration, please email registrants' information to info@iabhongkong.com
KIN Food Halls, 2/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay
Speakers and Moderator
Timothy Leung
Executive Director of HKAI Lab
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Victor Cheng
Honorable Member at IAB Hong Kong
Jay Choi
Senior Marketing Manager, Digital Customer Experience at McDonald's Hong Kong
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David Cheang
Creative Strategist at Meta
Paul Phillips
Strategy and Insights Director of South China Morning Post
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Keith Li
Chairman at Hong Kong Wireless Technology Industry Association (WTIA)
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Fanko Yim
Regional Solution Director of VPON Big Data Group
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Sylvia Lee
Director, Sales & Marketing of Lan Kwai Fong Group
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Edwin Wong
Director of Cloudbreakr
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Agenda
- 4:30 PM - 5:00 PMMingling
- 5:00 PM - 5:05 PMOpening Remarks by Team Lead
Sylvia Lee
Director, Sales & Marketing of Lan Kwai Fong Group
- 5:05 PM - 5:20 PMSCMP White Paper Findings: Unlocking Brand Marketing’s Potential in AsiaConducted in English
Victor Cheng
Honorable Member at IAB Hong Kong
Paul Phillips
Strategy and Insights Director of South China Morning Post
- 5:20 PM - 5:35 PMSuccessful Campaign on Instagram ReelsConducted in Cantonese
Jay Choi
Senior Marketing Manager, Digital Customer Experience at McDonald's Hong Kong
David Cheang
Creative Strategist at Meta
Edwin Wong
Director of Cloudbreakr
- 5:35 PM - 6:15 PMEmpowering Virtual Human & AI in Content Marketing LandscapeConducted in Cantonese
Timothy Leung
Executive Director of HKAI Lab
Keith Li
Chairman at Hong Kong Wireless Technology Industry Association (WTIA)
Fanko Yim
Regional Solution Director of VPON Big Data Group
Edwin Wong
Director of Cloudbreakr
- 6:15 PM - 6:30 PMQ & A + Group Photo
Tickets
- IAB HK Members (Free tickets)
Two free tickets will be offered to each corporate member on a first come first serve basis.
Verification is required by the Secretariat team prior to ticket confirmation.- Complimentary
- IAB HK Members
- Discounted ticket for IAB HK corporate members.
Please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.- HKD 290
- Non IAB HK Members
- HKD 580
Organizer and Sponsor
Organizer
Sponsor
Community
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