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Event Details

In today's digital world, creating impactful content that inspires, educates, or entertains your audience has become a powerful tool for businesses to build brand awareness and drive engagement. As such, advertisers are investing in creative content with various channels and tools, including Reels, Virtual KOL, and AIGC to engage deeply with customers. Digital marketing experts from different industries are invited to share how to successfully create and implement impactful content strategies. Join us for a drink to gain valuable insights, expand your network, and take your content creation and imagination to the next level!


Date: 14 June 2023 (Wednesday)

Time: 4:00 pm registration, 4:30-6:30 pm (HKT)

Venue: KIN Food Halls, 2/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay

Language: English / Cantonese

Ticketing:

  • Two FREE tickets for IAB members on a first come first serve basis, thereafter $290 each.
  • $580 each for Non-Members.


Register now: https://bit.ly/iabhk20230614registration

Should you encounter any issues during registration, please email registrants' information to info@iabhongkong.com

Jun 14, 2023

4:30 PM - 6:30 PM GMT+8

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KIN Food Halls, 2/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay

Speakers and Moderator

  • Timothy Leung (Executive Director of HKAI Lab)

    Timothy Leung

    Executive Director of HKAI Lab

    Read Bio
  • Victor Cheng (Honorable Member at IAB Hong Kong)

    Victor Cheng

    Honorable Member at IAB Hong Kong

  • Jay Choi (Senior Marketing Manager, Digital Customer Experience at McDonald's Hong Kong)

    Jay Choi

    Senior Marketing Manager, Digital Customer Experience at McDonald's Hong Kong

    Read Bio
  • David Cheang (Creative Strategist at Meta)

    David Cheang

    Creative Strategist at Meta

  • Paul Phillips (Strategy and Insights Director of South China Morning Post)

    Paul Phillips

    Strategy and Insights Director of South China Morning Post

    Read Bio
  • Keith Li (Chairman at Hong Kong Wireless Technology Industry Association (WTIA))

    Keith Li

    Chairman at Hong Kong Wireless Technology Industry Association (WTIA)

    Read Bio
  • Fanko Yim (Regional Solution Director of VPON Big Data Group)

    Fanko Yim

    Regional Solution Director of VPON Big Data Group

    Read Bio
  • Sylvia Lee (Director, Sales & Marketing of Lan Kwai Fong Group)

    Sylvia Lee

    Director, Sales & Marketing of Lan Kwai Fong Group

    Read Bio
  • Edwin Wong (Director of Cloudbreakr)

    Edwin Wong

    Director of Cloudbreakr

    Read Bio

Agenda

  • 4:30 PM - 5:00 PMMingling
    5:00 PM - 5:05 PMOpening Remarks by Team Lead

    Sylvia Lee

    Director, Sales & Marketing of Lan Kwai Fong Group

    5:05 PM - 5:20 PMSCMP White Paper Findings: Unlocking Brand Marketing’s Potential in Asia
    Conducted in English

    Victor Cheng

    Honorable Member at IAB Hong Kong

    Paul Phillips

    Strategy and Insights Director of South China Morning Post

    5:20 PM - 5:35 PMSuccessful Campaign on Instagram Reels
    Conducted in Cantonese

    Jay Choi

    Senior Marketing Manager, Digital Customer Experience at McDonald's Hong Kong

    David Cheang

    Creative Strategist at Meta

    Edwin Wong

    Director of Cloudbreakr

    5:35 PM - 6:15 PMEmpowering Virtual Human & AI in Content Marketing Landscape
    Conducted in Cantonese

    Timothy Leung

    Executive Director of HKAI Lab

    Keith Li

    Chairman at Hong Kong Wireless Technology Industry Association (WTIA)

    Fanko Yim

    Regional Solution Director of VPON Big Data Group

    Edwin Wong

    Director of Cloudbreakr

    6:15 PM - 6:30 PMQ & A + Group Photo

Tickets

IAB HK Members (Free tickets)

Two free tickets will be offered to each corporate member on a first come first serve basis.
Verification is required by the Secretariat team prior to ticket confirmation.

Complimentary
IAB HK Members

- Discounted ticket for IAB HK corporate members.
Please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

HKD 290
Non IAB HK Members
HKD 580

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