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Data management is essential to success in today's world. Every click, event, and transaction will generate a new piece of data, but it's making sense of that data that will help us better understand customers and business processes. How well are you using the data you have? How do you practically implement data solutions within your organization?
IAB Hong Kong is proud to launch DATA ACADEMY, a new online course designed to give you practical knowledge and everyday skills you can apply regardless of what industry or position you work in. Eight data veterans from leading organizations across the industry will lead four online classes on how to practically implement data in your company.
- September 17 - Industry Trends & Why Data Matters: Market outlook, importance of data, value creation through emerging technologies
- September 24 - Data Application & Measurement in Digital Marketing: Applying data to digital marketing, defining success metrics, and ads reporting within the context of Facebook and Instagram insights
- October 8 - Fundamentals of Data Analysis: How to turn big data into actionable stories, insights & recommendations to inform smarter decision making.
- October 15 - Growth Hacking & Conversion Optimization: Learn how to avoid the pitfalls of CRO and deploy a systematic approach to maximize growth and performance.
Agenda
Thursday, September 24, 2020
12
00PM
-
12
20PM
Data and Digital Marketing
Michelle Chan12
20PM
-
12
50PM
Measure Success in Social Media Marketing
Michelle Chan12
50PM
-
1
20PM
Measure Ad Performance
Michelle Chan1
20PM
-
1
30PM
Q&A
Michelle ChanThursday, October 8, 2020
12
00PM
-
12
40PM
Storytelling with Data
Romain RouquierFundamentals of Analysis and SQL Coding Basics
12
40PM
-
1
20PM
Tips & Best Practices
Romain RouquierSharing! and Lab with sample data
1
20PM
-
1
30PM
Q&A
Korey Lee•Romain RouquierThursday, October 15, 2020
12
00PM
-
12
10PM
12
10PM
-
12
45PM
Growth Hacking
Jingtao Ji12
45PM
-
1
20PM
1
20PM
-
1
30PM
Q&A
Jingtao Ji•Kayi YeungIndustry Introduction & Overview
Speakers
Arthur Chan
Chief Operating Officer at VPON Big Data GroupArthur has 12 years of experience in the fields of big data and digital marketing with special expertise in transforming startups to multinational enterprises. Since joining Vpon in 2016, Arthur has propelled the company’s growth in big data profession across APAC region and capture big client wins including Japan National Tourism Organization and Citibank. Vpon is recognized by industry peers as a leading big data company equipped with top mobile ad platform in Asia.
Data and Digital Marketing
Speakers
Michelle Chan
Blueprint Education Program Trainer (APAC) at FacebookMichelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Storytelling with Data
Fundamentals of Analysis and SQL Coding Basics
Speakers
Romain Rouquier
Director of Data at SCMPRomain Rouquier joined the South China Morning Post in January 2019 as Director of the Data team.
At the Post, Romain advises and implements the data strategy to drive business decisions and growth. He fosters data democratization across all departments and partners with business lines to deliver analytics and artificial intelligence projects.
Before joining SCMP, Romain has been working 10 years as a data analyst and data scientist in the financial industry before founding a tech company focusing on offline to online marketing. More recently Romain was co-heading the Hong Kong branch of Maltem Consulting, a boutique consulting firm specialized in digital transformation, where he created and developed the data practice.
Romain holds a master degree in financial engineering from ESSEC Business Schools (France and Singapore), and a master degree in computer science, specialized in data mining and data warehousing from the University of Technology of Compiègne (France).
Cosmose report: How is offline retail in China recovering from the COVID-19 slowdown
Speakers
Zoe Cheng
Head of Growth, APAC at CosmoseZoe is the Head of Growth APAC for Cosmose, responsible for the business expansion, marketing and growth of Hong Kong and International markets. She actively identifies new opportunities and develops strong ties with brands to provide the best digital and data solutions for her clients. With her innate understanding in business & clients’ needs, she relentlessly guides brands to drive the best results
for business growth.
Zoe has over 11 years experience in integrated marketing from global to boutique digital and experiential agencies where is is proud to have consulted and worked with a diverse range of global brands such as MHD, Pernod Ricard, P&G, adidas, LG, adidas, Richemont, Kering and many more fortune 500 companies.
Prior to joining Cosmose in 2017, she runs a boutique marketing agency X2 and also worked in global 4As l digital/PR/ experiential agencies Imagination, Jack Morton and Weber Shandwick in the Asia.
Growth Hacking
Speakers
Jingtao Ji
Head of Measurement and Analytics, Greater China and Korea at GoogleJingtao Ji is Head of Measurement and Analytics, Google Greater China and Korea, Google. Jingtao works closely with GMP (GA360+Doubleclick) partners in the region, to help key clients like Alibaba, E.Sun Bank and Samsung, to make better data-driven marketing decisions. Before Google, Jingtao was Senior Account Manager at Adobe Greater China and Analyst at McCann Group.
Measure Success in Social Media Marketing
Speakers
Michelle Chan
Blueprint Education Program Trainer (APAC) at FacebookMichelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Why is data important?
Value creation through emerging new technology
Speakers
Jingtao Ji
Head of Measurement and Analytics, Greater China and Korea at GoogleJingtao Ji is Head of Measurement and Analytics, Google Greater China and Korea, Google. Jingtao works closely with GMP (GA360+Doubleclick) partners in the region, to help key clients like Alibaba, E.Sun Bank and Samsung, to make better data-driven marketing decisions. Before Google, Jingtao was Senior Account Manager at Adobe Greater China and Analyst at McCann Group.
Natalie Yuen
Senior Key Account Manager, Large Customer Sales team at GoogleNatalie Yuen helps businesses do justice to digital media with measurement & attribution, building on a career as a Senior Account Manager for large retail, beauty and technology advertisers and partners in HK. Her forte is audience insights and strategies, as well as Google Analytics. Before joining the current team, Natalie worked closely with engineers in Google Mountainview Headquarters on advertising product development and led various regional innovation and design thinking projects on product automation.
Tips & Best Practices
Sharing! and Lab with sample data
Speakers
Romain Rouquier
Director of Data at SCMPRomain Rouquier joined the South China Morning Post in January 2019 as Director of the Data team.
At the Post, Romain advises and implements the data strategy to drive business decisions and growth. He fosters data democratization across all departments and partners with business lines to deliver analytics and artificial intelligence projects.
Before joining SCMP, Romain has been working 10 years as a data analyst and data scientist in the financial industry before founding a tech company focusing on offline to online marketing. More recently Romain was co-heading the Hong Kong branch of Maltem Consulting, a boutique consulting firm specialized in digital transformation, where he created and developed the data practice.
Romain holds a master degree in financial engineering from ESSEC Business Schools (France and Singapore), and a master degree in computer science, specialized in data mining and data warehousing from the University of Technology of Compiègne (France).
Conversion Rate Optimization: Methodologies & Tips for Effective Experimentation
Speakers
Kayi Yeung
Project Lead at Fifty-fiveKayi Yeung is a seasoned data consultant specializing in measurement, data visualization, media advisory and Conversion Rate Optimization. As a Project Lead at 55, she is working with multinationals and local brands alike, including Shiseido, Cigna, HKTVMall and Wynn to formulate and deploy advanced data-driven use cases as well as transfer knowledge to empower end users.
Measure Ad Performance
Speakers
Michelle Chan
Blueprint Education Program Trainer (APAC) at FacebookMichelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Q&A
Speakers
Arthur Chan
Chief Operating Officer at VPON Big Data GroupArthur has 12 years of experience in the fields of big data and digital marketing with special expertise in transforming startups to multinational enterprises. Since joining Vpon in 2016, Arthur has propelled the company’s growth in big data profession across APAC region and capture big client wins including Japan National Tourism Organization and Citibank. Vpon is recognized by industry peers as a leading big data company equipped with top mobile ad platform in Asia.
Jingtao Ji
Head of Measurement and Analytics, Greater China and Korea at GoogleJingtao Ji is Head of Measurement and Analytics, Google Greater China and Korea, Google. Jingtao works closely with GMP (GA360+Doubleclick) partners in the region, to help key clients like Alibaba, E.Sun Bank and Samsung, to make better data-driven marketing decisions. Before Google, Jingtao was Senior Account Manager at Adobe Greater China and Analyst at McCann Group.
Natalie Yuen
Senior Key Account Manager, Large Customer Sales team at GoogleNatalie Yuen helps businesses do justice to digital media with measurement & attribution, building on a career as a Senior Account Manager for large retail, beauty and technology advertisers and partners in HK. Her forte is audience insights and strategies, as well as Google Analytics. Before joining the current team, Natalie worked closely with engineers in Google Mountainview Headquarters on advertising product development and led various regional innovation and design thinking projects on product automation.
Q&A
Speakers
Michelle Chan
Blueprint Education Program Trainer (APAC) at FacebookMichelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Q&A
Speakers
Korey Lee
Head of Data at SCMPKorey Lee joined the South China Morning Post in 2017 to build a data team encompassing data science, analytics, and engineering.
Before joining the SCMP, Korey led data organizations at several startups in New York City. He was previously VP of Analytics at KeyMe, a hardware startup specializing in computer vision and machine learning based key duplication. Prior to this, he was co-founder and CIO of SumAll, a connected data platform managing data streams for over 500,000 global businesses. He also led product analytics and business intelligence teams at AppNexus (Xandr) and Squarespace. Korey also worked in several roles at Google, including revenue strategy, sales finance, payment operations, and business analytics after working at PriceWaterhouseCoopers in venture capital.
Korey holds dual degrees in Business Administration and Economics from the University of California, Berkeley.
Romain Rouquier
Director of Data at SCMPRomain Rouquier joined the South China Morning Post in January 2019 as Director of the Data team.
At the Post, Romain advises and implements the data strategy to drive business decisions and growth. He fosters data democratization across all departments and partners with business lines to deliver analytics and artificial intelligence projects.
Before joining SCMP, Romain has been working 10 years as a data analyst and data scientist in the financial industry before founding a tech company focusing on offline to online marketing. More recently Romain was co-heading the Hong Kong branch of Maltem Consulting, a boutique consulting firm specialized in digital transformation, where he created and developed the data practice.
Romain holds a master degree in financial engineering from ESSEC Business Schools (France and Singapore), and a master degree in computer science, specialized in data mining and data warehousing from the University of Technology of Compiègne (France).
Q&A
Speakers
Jingtao Ji
Head of Measurement and Analytics, Greater China and Korea at GoogleJingtao Ji is Head of Measurement and Analytics, Google Greater China and Korea, Google. Jingtao works closely with GMP (GA360+Doubleclick) partners in the region, to help key clients like Alibaba, E.Sun Bank and Samsung, to make better data-driven marketing decisions. Before Google, Jingtao was Senior Account Manager at Adobe Greater China and Analyst at McCann Group.
Kayi Yeung
Project Lead at Fifty-fiveKayi Yeung is a seasoned data consultant specializing in measurement, data visualization, media advisory and Conversion Rate Optimization. As a Project Lead at 55, she is working with multinationals and local brands alike, including Shiseido, Cigna, HKTVMall and Wynn to formulate and deploy advanced data-driven use cases as well as transfer knowledge to empower end users.
Speakers
Arthur Chan
Chief Operating Officer at VPON Big Data Group
Arthur has 12 years of experience in the fields of big data and digital marketing with special expertise in transforming startups to multinational enterprises. Since joining Vpon in 2016, Arthur has propelled the company’s growth in big data profession across APAC region and capture big client wins including Japan National Tourism Organization and Citibank. Vpon is recognized by industry peers as a leading big data company equipped with top mobile ad platform in Asia.
Jingtao Ji
Head of Measurement and Analytics, Greater China and Korea at Google
Jingtao Ji is Head of Measurement and Analytics, Google Greater China and Korea, Google. Jingtao works closely with GMP (GA360+Doubleclick) partners in the region, to help key clients like Alibaba, E.Sun Bank and Samsung, to make better data-driven marketing decisions. Before Google, Jingtao was Senior Account Manager at Adobe Greater China and Analyst at McCann Group.
Natalie Yuen
Senior Key Account Manager, Large Customer Sales team at Google
Natalie Yuen helps businesses do justice to digital media with measurement & attribution, building on a career as a Senior Account Manager for large retail, beauty and technology advertisers and partners in HK. Her forte is audience insights and strategies, as well as Google Analytics. Before joining the current team, Natalie worked closely with engineers in Google Mountainview Headquarters on advertising product development and led various regional innovation and design thinking projects on product automation.
Michelle
Chan
Blueprint Education Program Trainer (APAC) at Facebook
Michelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Korey Lee
Head of Data at SCMP
Korey Lee joined the South China Morning Post in 2017 to build a data team encompassing data science, analytics, and engineering.
Before joining the SCMP, Korey led data organizations at several startups in New York City. He was previously VP of Analytics at KeyMe, a hardware startup specializing in computer vision and machine learning based key duplication. Prior to this, he was co-founder and CIO of SumAll, a connected data platform managing data streams for over 500,000 global businesses. He also led product analytics and business intelligence teams at AppNexus (Xandr) and Squarespace. Korey also worked in several roles at Google, including revenue strategy, sales finance, payment operations, and business analytics after working at PriceWaterhouseCoopers in venture capital.
Korey holds dual degrees in Business Administration and Economics from the University of California, Berkeley.
Romain
Rouquier
Director of Data at SCMP
Romain Rouquier joined the South China Morning Post in January 2019 as Director of the Data team.
At the Post, Romain advises and implements the data strategy to drive business decisions and growth. He fosters data democratization across all departments and partners with business lines to deliver analytics and artificial intelligence projects.
Before joining SCMP, Romain has been working 10 years as a data analyst and data scientist in the financial industry before founding a tech company focusing on offline to online marketing. More recently Romain was co-heading the Hong Kong branch of Maltem Consulting, a boutique consulting firm specialized in digital transformation, where he created and developed the data practice.
Romain holds a master degree in financial engineering from ESSEC Business Schools (France and Singapore), and a master degree in computer science, specialized in data mining and data warehousing from the University of Technology of Compiègne (France).
Zoe Cheng
Head of Growth, APAC at Cosmose
Zoe is the Head of Growth APAC for Cosmose, responsible for the business expansion, marketing and growth of Hong Kong and International markets. She actively identifies new opportunities and develops strong ties with brands to provide the best digital and data solutions for her clients. With her innate understanding in business & clients’ needs, she relentlessly guides brands to drive the best results
for business growth.
Zoe has over 11 years experience in integrated marketing from global to boutique digital and experiential agencies where is is proud to have consulted and worked with a diverse range of global brands such as MHD, Pernod Ricard, P&G, adidas, LG, adidas, Richemont, Kering and many more fortune 500 companies.
Prior to joining Cosmose in 2017, she runs a boutique marketing agency X2 and also worked in global 4As l digital/PR/ experiential agencies Imagination, Jack Morton and Weber Shandwick in the Asia.
Kayi Yeung
Project Lead at Fifty-five
Kayi Yeung is a seasoned data consultant specializing in measurement, data visualization, media advisory and Conversion Rate Optimization. As a Project Lead at 55, she is working with multinationals and local brands alike, including Shiseido, Cigna, HKTVMall and Wynn to formulate and deploy advanced data-driven use cases as well as transfer knowledge to empower end users.
Organizer
Community
Connect with 49 people attending this event
AYJLQTILSCALTerms & Conditions
1) Each valid corporate member is entitled to two complimentary sets of tickets, upon registration with designated discount codes. Each member will receive two discount codes in a separate email, and each code is restricted to single person one-time use only. Thereafter members are entitled to discounted ticket rate at HK$150 per class or $600 for all 4 classes.
2) Any transfer of tickets or cancellation of booking require at least 3 working days of written notification to secretariat office at info@iabhongkong.com.
3) No-shows will be charged and payments are non-refundable unless the event is cancelled by the organizer.
4) Online classes will be conducted via Microsoft Teams, participants are advised to register and download the PC APP version in advance. It is the responsibility of participants to ensure equipment and internet connections are viable to access class online.
5) The online class link is personal and should not be shared to unregistered attendees.
6) Course material is intellectual property of presenters and their companies. Unauthorized recording of class is prohibited.
7) In the event of any disputes, IAB Hong Kong reserves the right of final decisions.
Tickets
CLASS 1 - Member
HKD 150.-
Member Price
Buy TicketEach IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
(discount code required).CLASS 2 - Member
HKD 150.-
Member Price
Buy TicketEach IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course (discount code required).
CLASS 3 - Member
HKD 150.-
Member Price
Buy TicketEach IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
(discount code required).CLASS 4 - Member
HKD 150.-
Member Price
Buy TicketEach IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
(discount code required).Bundle Purchase for Member
HKD 600.-
Member Price
Buy TicketParticipant will receive a digital certificate upon completion of all four classes.
Bundle Discount for Non-member
HKD 1,000
Public Price
Buy TicketSpecial bundle discount: HK$1000 for the whole course (total of 4 classes)
-Original Price: HK$1200-
Participant will receive a digital certificate upon completion of all four classes.