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Data management is essential to success in today's world. Every click, event, and transaction will generate a new piece of data, but it's making sense of that data that will help us better understand customers and business processes. How well are you using the data you have? How do you practically implement data solutions within your organization?

IAB Hong Kong is proud to launch DATA ACADEMY, a new online course designed to give you practical knowledge and everyday skills you can apply regardless of what industry or position you work in. Eight data veterans from leading organizations across the industry will lead four online classes on how to practically implement data in your company.

  1. September 17 - Industry Trends & Why Data Matters: Market outlook, importance of data, value creation through emerging technologies
  2. September 24 - Data Application & Measurement in Digital Marketing: Applying data to digital marketing, defining success metrics, and ads reporting within the context of Facebook and Instagram insights
  3. October 8 - Fundamentals of Data Analysis: How to turn big data into actionable stories, insights & recommendations to inform smarter decision making.
  4. October 15 - Growth Hacking & Conversion Optimization: Learn how to avoid the pitfalls of CRO and deploy a systematic approach to maximize growth and performance.

Agenda

Thursday, September 17, 2020


12

00PM

-

12

30PM

12

30PM

-

1

15PM

Why is data important?

Jingtao JiNatalie Yuen

Value creation through emerging new technology

1

15PM

-

1

30PM

Q&A

Arthur ChanJingtao JiNatalie Yuen

Thursday, September 24, 2020


12

00PM

-

12

20PM

12

50PM

-

1

20PM

1

20PM

-

1

30PM

Q&A

Michelle Chan

Thursday, October 8, 2020


12

00PM

-

12

40PM

Storytelling with Data

Romain Rouquier

Fundamentals of Analysis and SQL Coding Basics

12

40PM

-

1

20PM

Tips & Best Practices

Romain Rouquier

Sharing! and Lab with sample data

1

20PM

-

1

30PM

Q&A

Korey LeeRomain Rouquier

Thursday, October 15, 2020


12

10PM

-

12

45PM

Growth Hacking

Jingtao Ji

1

20PM

-

1

30PM

Q&A

Jingtao JiKayi Yeung

Speakers

Organizer

Community

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Terms & Conditions

1) Each valid corporate member is entitled to two complimentary sets of tickets, upon registration with designated discount codes. Each member will receive two discount codes in a separate email, and each code is restricted to single person one-time use only. Thereafter members are entitled to discounted ticket rate at HK$150 per class or $600 for all 4 classes.  


2) Any transfer of tickets or cancellation of booking require at least 3 working days of written notification to secretariat office at info@iabhongkong.com. 


3) No-shows will be charged and payments are non-refundable unless the event is cancelled by the organizer.


4) Online classes will be conducted via Microsoft Teams, participants are advised to register and download the PC APP version in advance. It is the responsibility of participants to ensure equipment and internet connections are viable to access class online. 


5) The online class link is personal and should not be shared to unregistered attendees. 


6) Course material is intellectual property of presenters and their companies. Unauthorized recording of class is prohibited. 


7) In the event of any disputes, IAB Hong Kong reserves the right of final decisions.

Tickets

  • CLASS 1 - Member

    HKD 150.-

    Member Price

    Each IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
    (discount code required).

    Buy Ticket
  • CLASS 1 - Non-member

    HKD 300.-

    Public Price

    Buy Ticket
  • CLASS 2 - Member

    HKD 150.-

    Member Price

    Each IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course (discount code required).

    Buy Ticket
  • CLASS 2 - Non-member

    HKD 300.-

    Public Price

    Buy Ticket
  • CLASS 3 - Member

    HKD 150.-

    Member Price

    Each IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
    (discount code required).

    Buy Ticket
  • CLASS 3 - Non-member

    HKD 300.-

    Public Price

    Buy Ticket
  • CLASS 4 - Member

    HKD 150.-

    Member Price

    Each IAB HK member company has 2 FREE ticket quotas for the entire Data Academy Course
    (discount code required).

    Buy Ticket
  • CLASS 4 - Non-member

    HKD 300.-

    Public Price

    Buy Ticket
  • Bundle Purchase for Member

    HKD 600.-

    Member Price

    Participant will receive a digital certificate upon completion of all four classes.

    Buy Ticket
  • Bundle Discount for Non-member

    HKD 1,000

    Public Price

    Special bundle discount: HK$1000 for the whole course (total of 4 classes)
    -Original Price: HK$1200-

    Participant will receive a digital certificate upon completion of all four classes.

    Buy Ticket