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In light of the recent hot topic of NFT, Commerce Committee of IAB Hong Kong is organizing an exclusive c-level Breakfast Event in Mandarin Oriental Hotel to explore how to better engage customer loyalty in today's latest technologies in the era of Web3.0. Heavy-weighted experts are invited to share insights into modern loyalty program evolutions, best practices and learnings in Session 1, and to explore the NFT landscape and intersection with a loyalty program in Session 2. It will be our great honour to invite you to the event and discuss in depths on modern and NFT-enabled loyalty programs. Please find event details below:
Date: 14 Sep 2022 (Wed)
Time: 8:00 - 10:00am (HKT)
Venue: Edinburgh & Victoria Room, Mandarin Oriental Hotel (5 Connaught Road, Central, HK)
Language: English
This event is by invitation only.
Agenda
8
00AM
-
8
15AM
8
15AM
-
8
30AM
8
30AM
-
8
35AM
Opening
Andy Hsu8
35AM
-
9
05AM
Session 1: Modern loyalty program evolution, best practices and learnings
Brian Hui•Herman Cheng•Adrian Toy9
05AM
-
9
35AM
Session 2: NFT landscape and intersection with loyalty program
Daniel Lo•Andy Ann•Andy Hsu9
35AM
-
10
00AM
Opening
Speakers
Andy Hsu
Industry Director of MetaSession 1: Modern loyalty program evolution, best practices and learnings
Speakers
Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB) at HSBCBrian Hui is Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB), The Hongkong and Shanghai Banking Corporation Limited. In his current role, Brian manages the entire HSBC customer portfolio, international business, digital banking, customer experience and marketing to deliver the world class financial solutions and services to our customers. Brian has over 20 years of experience in users growth, marketing, digital strategy & transformation, customer experience and commercial roles across financial services, e-commerce and startups. Previously, Brian has held global management roles in Faraday Future, LeEco and Amazon based in the U.S. and Mainland China, where he took the helm of a wide range of functions including sales and marketing, customer growth, product development and customer experience. Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China and the U.K. in the areas of e-business, sales and marketing and channel management.
Herman Cheng
Chief Digital Officer at Sun Hung Kai Properties
Adrian Toy
Head of Agency, Google Customer Solutions at Google Hong KongSession 2: NFT landscape and intersection with loyalty program
Speakers
Daniel Lo
CEO & Founder of GoGoChart GroupDaniel Lo is the Founder and CEO of GoGoChart, an award-winning technology company specialising in mobile and digital marketing. With the vision to empower leading apps in a wide variety of industries with the world’s best mobile marketing technology, GoGoChart’s services have successfully helped clients of all sizes since its inception in 2016. Key clients range from Fortune 100 companies to SMEs, hitting a track record of over 2,000 brands and apps in more than 60 countries.
Apart from his role in GoGoChart, Daniel is a mentor to many young professionals and is an active member of the start-up and entrepreneur community in the city. He is a regular speaker at local and overseas MBA programmes, industry conferences including RISE, and webinars partnered with Facebook, HSBC and Deloitte. He is also a member of the Executive Committee for Cyberport Startup Alumni Association. GoGoChart was also awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021.
Through discussions and sharing, Daniel hopes to inspire the next generation of innovators and entrepreneurs with his entrepreneurial journey.
Andy Ann
CEO of NDN GroupAndy Hsu
Industry Director of MetaSpeakers and Moderators
Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB) at HSBC
More Information
Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB) at HSBC
Brian Hui is Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB), The Hongkong and Shanghai Banking Corporation Limited. In his current role, Brian manages the entire HSBC customer portfolio, international business, digital banking, customer experience and marketing to deliver the world class financial solutions and services to our customers. Brian has over 20 years of experience in users growth, marketing, digital strategy & transformation, customer experience and commercial roles across financial services, e-commerce and startups. Previously, Brian has held global management roles in Faraday Future, LeEco and Amazon based in the U.S. and Mainland China, where he took the helm of a wide range of functions including sales and marketing, customer growth, product development and customer experience. Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China and the U.K. in the areas of e-business, sales and marketing and channel management.
Herman Cheng
Chief Digital Officer at Sun Hung Kai Properties
Adrian Toy
Head of Agency, Google Customer Solutions at Google Hong Kong
Daniel Lo
CEO & Founder of GoGoChart Group
Daniel Lo is the Founder and CEO of GoGoChart, an award-winning technology company specialising in mobile and digital marketing. With the vision to empower leading apps in a wide variety of industries with the world’s best mobile marketing technology, GoGoChart’s services have successfully helped clients of all sizes since its inception in 2016. Key clients range from Fortune 100 companies to SMEs, hitting a track record of over 2,000 brands and apps in more than 60 countries.
Apart from his role in GoGoChart, Daniel is a mentor to many young professionals and is an active member of the start-up and entrepreneur community in the city. He is a regular speaker at local and overseas MBA programmes, industry conferences including RISE, and webinars partnered with Facebook, HSBC and Deloitte. He is also a member of the Executive Committee for Cyberport Startup Alumni Association. GoGoChart was also awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021.
Through discussions and sharing, Daniel hopes to inspire the next generation of innovators and entrepreneurs with his entrepreneurial journey.
Andy Ann
CEO of NDN Group
Andy Hsu
Industry Director of Meta
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