Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

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Event Details

Why is it important for brands to join the metaverse?

Metaverse, once a niche concept, has careened into the mainstream landscape this year with hot topics NFT and cryptocurrencies. As such, many brands are looking for new strategies and opportunities in Metaverse. Content Marketing Committee has invited brands and experts in the fields of products, music, event, and NFT to share case studies and thought leadership. Let's explore how to build in the metaverse and discover the opportunities and challenges in this new dimension!


Date: 21 April 2022 (Thur)

Time: 4:30 - 6:00pm (HKT)

Format: Zoom

Language: English

Register now: https://bit.ly/iabhkmetaverse


For enquires, please contact our secretariat office at info@iabhongkong.com

Speakers and Moderator

Hanjin Tan (Founder of BBS Records)

Hanjin Tan

Founder of BBS Records

Wesley Ng (CEO & Co-Founder of Casetify)

Wesley Ng

CEO & Co-Founder of Casetify

Kim Yuen (Founder of MMMeta | FEED108)

Kim Yuen

Founder of MMMeta | FEED108

Daisuke Iwase (CEO of Klktn)

Daisuke Iwase

CEO of Klktn

Kenie Kwok (Creative Director of Meta)

Kenie Kwok

Creative Director of Meta

Daniel Lo (CEO of GoGoChart)

Daniel Lo

CEO of GoGoChart

Agenda

April 21, 2022

Main Schedule

4:30 PM - 4:45 PM
Event in Metaverse
Kim Yuen (Founder of MMMeta | FEED108)
4:45 PM - 5:00 PM
Overview on Metaverse
Daisuke Iwase (CEO of Klktn)
5:00 PM - 5:15 PM
Case Studies in Music
Hanjin Tan (Founder of BBS Records)
5:15 PM - 5:30 PM
Business Strategy in the Metaverse
Wesley Ng (CEO & Co-Founder of Casetify)
5:30 PM - 5:45 PM
Case Studies in Partnership
Kenie Kwok (Creative Director of Meta)
5:45 PM - 6:00 PM
Panel Discussion
Hanjin Tan (Founder of BBS Records)
Wesley Ng (CEO & Co-Founder of Casetify)
Kim Yuen (Founder of MMMeta | FEED108)
Daisuke Iwase (CEO of Klktn)
Kenie Kwok (Creative Director of Meta)
Daniel Lo (CEO of GoGoChart)

IAB HK Members

Each company member can register up to 5 tickets.

Member PriceFree

Complimentary Tickets for Non IAB HK members (Sold Out)

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Public PriceFree

Non IAB HK members

Public PriceHKD 250.-

Sponsors and Partners

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