Event Details
First-party data is the foundation for businesses to understand their customer behaviors and preferences across various consumer touchpoints, both historical and in real-time. Collecting a wealth of first-party data can better engage with customers and improve targeting with personalization, which ultimately drives business growth and revenue. The Measurement Committee of IAB HK will be hosting a seminar event to explore the benefits of first-party data and how to collect and use data effectively to overcome different challenges. Join us to learn from different industry experts on how brands successfully consolidate and leverage first-party data for business strategies.
Date: 23 May 2023 (Tues)
Time: 4:00pm registration, 4:30-6:00pm
Venue: Meta Office, 47/F, One Taikoo Place, 979 King's Road, Quarry Bay
Language: English
Register now: https://bit.ly/iabhk1stpartydatadollar
For enquires, please contact our secretariat office at info@iabhongkong.com