Ben Chien Managing Director of AnyMind
Ben Chien is an experienced adtech founder, corporate executive, automobile gymkhana enthusiasts, and father of two. Driven by the desire to disrupt the status quo, he takes pride in being the only service provider of advertising monetization services to online publishers in Hong Kong, which led to his startup being acquired by a Japanese tech company. As an acqui-hired executive, his goal is to accelerate the growth of the Greater China business, and to expand services to the influencer marketing and video space. With a successful startup exit, Ben is now an active angel investor, mentor at startup accelerators, and supporters of early-stage funds.
Donna Chiu App Specialist at Google Hong Kong Donna Chiu App Specialist at Google Hong Kong
Donna Chiu is an App Specialist in Google Hong Kong. Prior to that, she was a measurement & analytics specialist and Google Analytics guru working closely with technical partners in the region and key clients like HSBC, FWD, Casetify to drive data maturity through 1PD strategy and privacy-centric measurement solutions.
Ethel Lee Senior Manager - APAC Digital Marketing and Ecommerce at Groupe SEB
Ethel Lee is a seasoned digital marketing professional with over 8 years of experience and is currently working at GroupeSEB as the APAC Digital Marketing & eCommerce Senior Manager. Her focus is on developing regional strategy and leading both digital marketing and ecommerce acceleration within CRM, D2C, Data Measurement, and Marketplace.
Prior to joining GroupeSEB, she served as Associate Digital Performance Director at iProspect, focusing on performance media, working with both local and international brands across a wide range of categories, including Finance, Retail, Luxury, and hospitality. Her focus was to create and oversee the paid media strategy to drive growth and efficiency. Ethel is passionate in driving change and digital transformation to help organizations along the digital maturity journey, ultimately to help build a better customer experience. She is a strong believer that in order to be successful in the change process, people are the most important enablement, followed by a well-defined measurement framework and technologies. Kevin Zhichao Duan Partner at Han Kun Law Offices Kevin Zhichao Duan Partner at Han Kun Law Offices
Mr. Duan's practice focuses on intellectual property and data protection.
With particular expertise in handling tech-related legal matters, Mr. Duan has abundant experiencein representing industry-leading tech companies in their complex IP disputes, IP transactions, and data-related legal matters in the Internet, AI, pharmaceutical, and medical device industries. The U.S. Federal Circuit Bar Association selected Mr. Duan as one of its 26 Global Fellows in 2019, anhonor conferred upon rising global leaders in the IP field, by recognizing his distinctive capabilityin handling cross-border IP matters. Mr. Duan is the only representative from China in the 2019-20 Fellows program. Before practicing law, Mr. Duan had engaged in academic research for nearly 10 years, with more than 10 peer-reviewed academic publications. Mr. Duan worked as an attorney-at-law and patent attorney at a leading IP law firm before joining Han Kun. Kai Tsang Senior Director of Digital Customer Experience and Partnership at McDonald's Hong Kong Kai Tsang Senior Director of Digital Customer Experience and Partnership at McDonald's Hong Kong
Currently serving as Senior Director of Digital Customer Experience and leading the digital transformation at McDonald’s Hong Kong, Kai Tsang has more than 20 years of experience in creating digital products and services which enriched the lives of millions consumers.
In 2012, Kai set up and managed the App Store team in Asia for Apple. His work shaped the mobile app economy and created vast opportunities for start-ups in the region. In the 2000s, Kai held senior product management positions at Yahoo! and created market leading products like Yahoo! Search, Answers and Games. He also has extensive integrated marketing experience with FMCG brands like Colgate Palmolive. Kai invests and mentors startups in the area of consumer technology and blockchain. Melissa Lau Head of Business Product Marketing for Greater China at Meta
Melissa is the Head of Business Product Marketing for Greater China Region at Meta. She has been with Meta for 3 years and leads go-to-market and feedback for monetization, including direct response, brand, commerce, video, Facebook, Instagram, Messenger, WhatsApp, and business integrity products. Prior to that, she had 10 years working experience at Yahoo with Asia Pacific product marketing accountabilities and covered program management aspects for online display advertising platforms (demand and supply sides), order-to-cash systems and programmatic advertising. She has Master of Engineering and Bachelor of Electrical and Electronics Engineering – both from the University of Auckland, New Zealand.
John McNerney Senior Director, Platform APAC of Yahoo John McNerney Senior Director, Platform APAC of Yahoo
John is an experienced digital advertising expert who has spent the last 15 years immersed in the world of advertising data and technology. In his current role as Senior Director of Platforms he looks after the demand-side and supply-side technology underpinning Yahoo’s suite of products across ANZ. John sits on the IAB Executive Technology Council and is a leading expert in programmatic advertising and its evolution.