Programmatic Digital OOH (pDOOH) has long been praised as the medium that bears the best of both worlds, the analogue and digital worlds of advertising.
While pDOOH is rooted firmly in the physical world and well-recognized for its impacts (think Sogo giant LED screen), it is the only digital advertising channel that is ad-block proof, and still maintains the unique strengths of digital advertising, such as its placement can be updated on the fly, applied audience targeting data and be synchronized with the performances of other omni channel campaigns.
On Thursday, Sep 23, 2021, clients, agencies, media owners, location data providers and ad technology providers in the pDOOH space will come together and share their experiences first-hand, in using and implementing this latest advertising medium here in Hong Kong. This is a rare opportunity, in which hands-on know-hows are being shared with balanced views on dos and don'ts from past experiences. Seats are limited.