Event Details

Programmatic Digital OOH (pDOOH) has long been praised as the medium that bears the best of both worlds, the analogue and digital worlds of advertising.


While pDOOH is rooted firmly in the physical world and well-recognized for its impacts (think Sogo giant LED screen), it is the only digital advertising channel that is ad-block proof, and still maintains the unique strengths of digital advertising, such as its placement can be updated on the fly, applied audience targeting data and be synchronized with the performances of other omni channel campaigns.


On Thursday, Sep 23, 2021, clients, agencies, media owners, location data providers and ad technology providers in the pDOOH space will come together and share their experiences first-hand, in using and implementing this latest advertising medium here in Hong Kong. This is a rare opportunity, in which hands-on know-hows are being shared with balanced views on dos and don'ts from past experiences. Seats are limited.

Agenda

4 PM - 4:30 PM
Registration
4:30 PM - 4:31 PM
Welcome Remarks
4:31 PM - 4:50 PM
Introduction to pDOOH
- Trends
- DOOH vs pDOOH
- Direct vs Programmatic buy
- When to buy DOOH programmatically
- Omni-channel strategy
- Impression Multiplier
4:50 PM - 5 PM
pDOOH Data & Measurement
- Location base Data
- Audience & measurement
- Verification
5 PM - 5:10 PM
Case study - LiviBank
5:10 PM - 5:50 PM
Panel Discussion
Moderator: Johnnie Leung, Programmatic Committee Lead
5:50 PM - 6:30 PM
Gift Presentation and Networking

Speakers

  • Arthur Chan (Chief Operating Officer at VPON Big Data Group (“Vpon”))

    Arthur Chan

    Chief Operating Officer at VPON Big Data Group (“Vpon”)

    https://www.vpon.com/

    Arthur has 12 years of experience in the fields of big data and digital marketing with special expertise in transforming startups to multinational enterprises. Since joining Vpon in 2016, Arthur has propelled the company’s growth in big data profession across APAC region and capture big client wins including Japan National Tourism Organization and Citibank. Vpon is recognized by industry peers as a leading big data company equipped with top mobile ad platform in Asia.

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  • Lydia Chung (Head of Brand & Marketing Communications at Livi Bank)

    Lydia Chung

    Head of Brand & Marketing Communications at Livi Bank

    https://www.livibank.com

    Lydia Chung is an accomplished marketer with a keen sense in branding and multi-brands strategy. She is the Head of Brand & Marketing Communications in Livi Bank Limited, two key marketing campaigns - livi Debit Mastercard & livi PayLater were launched since her joining.

    Previously, she was the AVP of Brand Marketing in The Club and led the brand and social strategy for all The Club’s services, including loyalty, eCommerce, travel, and CSR.

    Throughout her career, she has accumulated a strong foundation of experience from managing a multitude of mass, premium and corporate telecom brands including 1O1O, csl, one2free, 3HK etc. Her innovative perspective on digital and social along with seasoned retail merchandising, event management and PR skillsets all contribute to her success at what she does with proven business results and a number of awards under her belt.

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  • Yoann El Jaouhari (Managing Director of JCDecaux Cityscape)

    Yoann El Jaouhari

    Managing Director of JCDecaux Cityscape

    https://www.jcdecaux-cityscape.hk/

    Yoann El Jaouhari is the Managing Director of JCDecaux Cityscape Hong Kong and Macau and the President of the Hong Kong French Chamber’s “Smart City” Committee. He started his career with JCDecaux since 2005 in the Paris office, setting up its data and marketing bureau and has over 20 years’ experience working within the media research, data, education and advertising industry, gained through a number of positions he has held in Europe, the Middle East and Asia. During 6 years, Yoann was also an External Lecturer for an Executive Master in Marketing, Management, Communication and Media at Paris Sorbonne University Abu Dhabi. He holds a master’s degree in Economics Engineering and Statistics awarded by the Universities of Toulouse (Fr) and Leicester (UK).

    Yoann joined JCDecaux Cityscape in 2016 covering Hong Kong and Macau markets, leading the company to a new digital transformation journey, from the introduction of the market first and campaign-based hourly audience impressions analytics together with the powerful JCDecaux OOH Planning and Measurement tool, to the implementation of programmatic digital out-of-home offerings in Hong Kong. This advanced data-driven ecosystem helps accompany the brands to leverage the full potential of programmatic DOOH, to smartly optimize their omnichannel advertising strategies, and to keep improving return on their ad dollar spent in Hong Kong with JCDecaux.

    Prior to joining JCDecaux Cityscape in Hong Kong and Macau, Yoann was Managing Director for JCDecaux Dubai & Northern Emirates.

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  • Polly Ip (Business Director of Dentsu Hong Kong)

    Polly Ip

    Business Director of Dentsu Hong Kong

    https://www.dentsu.com/sg/en

    As team lead, Polly orchestrate the overall brand strategy and gatekeep daily operation on multiple Hong Kong based accounts at dentsu in the past 2 years. She is passionate to drive winning integrated marketing solutions and build market first cases with proven record.



    Polly went through the transformation from offline driven to online centric era which made her equipped all around skills. In the digital transformation era, she stay humble and hungry to embrace everyday new happening around advertising, marketing and technology.



    To expand her horizon, she also pursued further study in 2011 – 2013 on Corporate Communication in Chinese University of Hong Kong, which make her always generate different thinking from wide spectrum, not only media, but also PR, marketing and psychology.

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  • Vincent Lam (Chairman and CEO of Asiaray Advertising Media Limited)

    Vincent Lam

    Chairman and CEO of Asiaray Advertising Media Limited

    https://www.asiaray.com/

    Mr. Vincent Lam is currently the Chairman and CEO of a Hong Kong mainboard listed company - Asiaray Media Group Limited (“Asiaray”) which he founded in 1993. At the same time, Mr. Lam is the vice president of Shanghai Advertising Association, and deputy director of the Outdoor Advertising Committee of China Advertising Association.

    With over 28 years’ experience, Asiaray is an out-of-home media company in Greater China with a strategic focus on mega transport advertising media, including airports, metro lines and high speed rail lines. Asiaray is proactively engaged in programmatic advertising transaction with various ad-tech partners such as Google, The Trade Desk, Magnite and Hivestack in recent years.

    Mr. Lam graduated from the University of Sydney with a Bachelor of Science degree with honors, and later received a Master of Commerce degree from the University of New South Wales, Australia. Being an alumnus of both the University of Sydney and the University of New South Wales, he also serves as the patron of China Alumni Network of the University of Sydney and director of the UNSW Hong Kong Foundation Board. He is also a fellow of CPA Australia and was awarded the "Director of the Year Award" (Listed Company Category-Executive Director) by the Hong Kong Institute of Directors in 2018. Mr. Lam is a director of a Hong Kong charity organization-Christian Action. He also established the Lam Kwun King Memorial Fund to help poor students. In order to promote the newly advocated Guangdong Hong Kong Macau Greater Bay area, Mr. Lam founded and chairs Greater Bay Area Transportation and Economic Development and Research Institute.

    Mr. Lam is a member of the All-China Federation of Returned Overseas Chinese and is Yunnan Committee member of the Chinese People’s Political Consultative Conference. Mr. Lam was also appointed as the chairman of the Hong Kong Macau and Myanmar Chamber of Commerce and Industry; and a member of the Hong Kong Special Administrative Region Government’s Basic Law Promotion Steering Committee. At the same time, Mr. Lam also served as deputy director of the Political System and Mainland Affairs Committee of the Hong Kong CPPCC (Provincial) Members Association.

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  • Johnnie Leung (Director, Business Development of The Trade Desk)

    Johnnie Leung

    Director, Business Development of The Trade Desk

  • Sally Ng (VP of Sales, HK & Taiwan at Hivestack)

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

    https://hivestack.com

    Sally is the VP of Sales, HK & Taiwan for Hivestack, responsible for the new market entry, form partnership, sales & business development, grow programmatic DOOH revenue and help HK & Taiwan brands / media agencies to achieve their business goals.

    Sally is a veteran in digital media management, sales & business development. With over 20 years of experience in local and regional digital sales & business development, new market entry and strategy planning ranging from online media, start-up, ad technologies and programmatic buying companies such as Yahoo!, Tvb.com, Experian, Sizmek, Audience Science and Sojern.

    Sally is actively supporting and contributing to the industry, she was the member for the Programmatic Committee in 2018 - 2019, and this year, she is also the existing programmatic committee for IAB HK.

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  • Jimmy Poon (Head of Sales and Trading at Blis Media)

    Jimmy Poon

    Head of Sales and Trading at Blis Media

    Jimmy Poon has been a member for the Programmatic Committee at IAB Hong Kong in the last 4 years. Jimmy has over 20 years of experience in digital marketing, ranging from founding Tribal DDB, one of the earliest digital agency network in Greater China, to running Puca Mobile, a first European mobile platform in Beijing, to heading IPG Mediabrands Ventures, Interpublic Group's ventures division in China, to now expanding BLIS, a global DSP's offerings to include location data analytics. Jimmy received his MBA from The Schulich School of Business, York University in Toronto, and a rather unusual combination of a Double Major from the University of Toronto for Fine Arts and Animal Behaviour.

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Community

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Tickets

Members' free tickets

- for valid corporate members only, limited to 2 free tickets per company
- required to be registered by the primary member

Primary Member Price Free
Member Ticket (Sold Out)

- For valid corporate members

Member Price HKD 250
Non-Member
Door Price HKD 499

Venue

theDesk Leighton Centre

20/F, 77 Leighton Road, Causeway Bay
Hong Kong Island, Hong Kong SAR (China)

If you have any questions please contact Alvina Chan

Contact Organizer

+852 96896628

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