Hello Digital Hong Kong!

Adrian is a strategic leader in digital transformation and is focused on helping customers drive business growth. He has rich experience working with brands across Asian countries in retail, hospitality, healthcare, CPG and financial services sectors. He is currently the Head of Agency at Google where he is focused on accelerating digital maturity within agencies and clients to drive business growth. Adrian has held various marketing and digital leadership roles in APAC at both the agency and client side for companies including GE, J&J, Universal McCann, PUMA. He was most recently the Vice President Digital for Melco Resorts and Entertainment where he drove digitisation of the consumer experience and ecommerce.

Rebecca is a seasoned Head of Client Success with 10+ years of experience in paid media, omnichannel strategy, travel retail, performance marketing, and Global / Chinese digital media. She has helped diverse clients, including luxury, beauty, hotels, shopping malls, FMCG, and travel retail brands, in delivering seamless O2O strategy and driving uplift to their marketing campaigns. Rebecca is a strong believer in the power of consistent and relevant touchpoints to boost brand image. With a deep understanding of O2O strategy and the digital media landscape, Rebecca has led a team of professionals to implement successful campaigns across various channels to maximize brand exposure and drive business growth.

Celine is a seasoned management consultant with 9 years of experience in advising enterprise customers to apply AI and data analytics to achieve their business goals. As a Data Science & Strategy Manager in Ekimetrics, Celine advises her clients in luxury, retail, insurance, and financial services industry how they can extract values from their existing data to make data-informed decision in marketing and customer engagement strategy. She also helps her clients in developing their AI products to drive positive financial impacts.

Kevin is an acuminous strategist as well as a seasoned digital marketer with more than 20 years+ experience in Asia-Pacific markets and proven successes in cultivating new markets, new segments & new products. Well connected with travel & lifestyle brands, media & entertainment sector, multi-media production houses, social & media agencies in the APAC region to produce seriously interesting and high quality multi-media content campaigns, experiences & events. He also has a strong heart in driving the marketing industry forward, helping businesses in digital transformation, as well as nurturing young creators. Before founding his own company, Kevin worked as executive in PCCW Media, Hong Kong Tourism Board, Orbitz Worldwide, Disney and Travelzoo, taking charge of the APAC businesses. Also… ~ (Social) Content Marketing Committee member of IAB (Interactive Advertising Bureau) Hong Kong (2019 – present) ~ Mentor of Ad x Pub 香港初創數碼廣告企業 X 出版宣傳支援計劃 (2019 – present) ~ Trainer of “Social Media Branding/Marketing” for DLAB 2022 (香港設計 ‧ 授權支援計劃), HKCSP 2022 (香港漫畫支援計劃) by CreateHK ; for 奮青創本視 & 鄰住創本視 by CIIF; Hong Kong Productivity Council (HKPC) and Hong Kong Retail Management Association (HKRMA) ~ Guest Lecturer/Speaker at HKU, HKU Space, CUHK, PolyU, HKBU, THEi, CIHE, secondary schools and other educational institutions, etc.

Sally is a veteran in digital media management, sales & business development. With over 20 years of experience in local and regional digital sales & business development, new market entry and strategy planning ranging from online media, start-up, ad technologies and programmatic buying companies such as Yahoo!, Experian, Sizmek, Audience Science and Sojern. She is actively supporting and contributing to the industry, she was the member for the IABHK Programmatic Committee in 2018 - 2019, and this year, she is also the existing adtech & programmatic committee lead for IAB HK.

Frankie was born in the late 70’s, and witnessed the world transforming rapidly from analogue to digital. He has always been having an identity crisis of whether he belongs to the Gen-X or the Gen-Y. He then went to study philosophy at the University of Hong Kong, hoping to find the answer. Sadly it didn’t help, his identity crisis only became worse. However the worst is yet to come. He started his career as a Copywriter in 2000, since then he has worked in big international agencies like Grey, DDB, Saatchi & Saatchi, Publicis and BBDO, as well as local boutique agencies. His clients vary from multi-billion entrepreneurs such as Mars, Mattel, McDonald’s, Unilever, Nestlé, Marriott, Mercedes-Benz, Volkswagen and AXA, to local small businesses. During these years he has walked through the marketing 1.0, 2.0 and 3.0, from looking for USP to digging for CSV. It has been utterly confusing. “You have to go through the worst, to get to the best.” “Change” is only thing that is permanent, especially in a highly digital world. So Frankie changed his way of seeing marketing. Instead of clinging to the world of traditional marketing, he leaped and delved into the realm of digital marketing – he invested effort and time to be formally trained in this domain and earned himself a Professional Diploma in Digital Marketing, with extensive knowledge in SEO, SEM, Mobile, Digital Display and Social Media Marketing. Also as a Master graduate in Buddhist Studies, he embraces the Buddhist teaching of the middle way – that we can optimize the marketing goals by taking a route between Traditional and Digital Marketing, which he calls “Tradigital Marketing”. Frankie is now Creative Strategist at Facebook.

For the past 21 years, Karrie has dedicated herself to brand communications. Her passion for developing global and local brands in Asia has led her to live and work in Asian cities with major communication networks. Throughout her career, she has engaged in all facets of brand building, business strategy and integrated communications across a variety of platforms, working in categories ranging from luxury, lifestyle and retail to non-profit. “Two heads are better than one” is her motto: Karrie’s creative entrepreneurial and local activation experiences have reinforced her belief that only truly collaborative teams can transform businesses. Karrie is right at home at SCMP, leading the Sales and Marketing Solutions Specialists units to embrace digital transformation, and spearheading sales and business development in response to evolving marketer needs in the region. Karrie was named one of the winners at the 2020 Women to Watch, organised by Campaign Asia Pacific, which celebrates inspiring and exceptional female talents across marketing, media, technology and communications in Asia-Pacific.

Being EternityX’s managing director, Neil leads Hong Kong & Macau BD and AM teams. Market experience includes Global, China, Hong Kong, Macau and Taiwan. All-round digital marketing services for luxury, banking & finance, beauty & cosmetic, travel retails, and airline clients, including Google, Facebook, Programmatic, MCN, social maintenance, OTA, and direct media buying. Two years of working experience in a Nasdaq-listed company’s media and account management team, travelling across Hong Kong and Shanghai Key Achievements: Championed at Campaign Asia-Pacific’s four days media training camps - MediaWorks Launched Travel retail campaigns for global leading beauty & cosmetic clients Launched China social campaigns (Douyin, XHS, Weibo, WeChat) for the global leading gaming and luxury clients Launched Local campaigns for one of the largest Hong Kong fast food clients– achieve 1st ranking in both Google and Apple APP and reached outstanding ROI

Bessie is a seasoned digital marketing consultant with over 15 years of experience helping cross-border brands achieve success in global markets. Bessie spent 10 years at Google China and Google Hong Kong, where she held key positions as the Industry Head of Retail & Travel, and the Hong Kong Lead of Google Marketing Platform. With a proven track record of driving growth and brand impact for her clients, Bessie is passionate about leveraging the latest trends and technologies to create impactful campaigns that deliver results. Her deep understanding of the ever-evolving digital landscape and global consumer behaviour enables her to create strategies that are both effective and innovative. In 2017, Bessie founded HiNA Digital Marketing, a digital marketing agency that focuses on helping Greater China clients expand their business globally and international clients enter the Chinese market. HiNA started as a performance ads agency, but over time, it has evolved into a full-service digital marketing agency that offers a wide range of solutions to clients. Since its founding in 2017, HiNA has successfully supported over 800 clients, including Tmall, OPPO, Farfetch, JobsDB, NBA Hong Kong, Anker, SeekAsia, Anker and etc. to advertise on Google, Facebook, TikTok, DV360, and other key digital media platforms. Bessie's expertise and experience in digital marketing, coupled with HiNA's unique approach to strategic partnerships, make the agency an invaluable resource for clients looking to expand their business globally.

With solid experience in corporate sales and team management, Matt’s career expands several industries across Financial Technology, Marketing Technology and E-Commerce. Currently as the Vice President of Business Development at Omnichat, Matt has spearheaded several ground-breaking strategies that propelled the company’s business growth to new heights. With a deep understanding on business models in different industries, he also demonstrated great performance in planning go-to-market strategy.