IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.
The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.
Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.
MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.
全球及香港經濟已經逐漸回復正常。在過去幾年中，COVID不僅改變了大部分消費者的行為，還推動了科技及技術發展。隨著數碼營銷的新動向，旅遊、酒店、零售和餐飲等行業可以利用最新的數碼營銷工具和知識來吸引更多的入境旅客及協助業界儘快地復蘇及適應新形勢發展。數據驅動的廣告、善用社交平台和增加客戶忠誠度對這些行業從COVID中恢復是十分重要的。誠邀您參加IAB HK的首次舉辦的半日研討會"Hello Digital Hong Kong!"，了解有關行業復蘇的概覽、策略、品牌塑造、內容營銷和創新技術的應用，希望能幫助旅遊及零售業務在數碼領域中取得領先的優勢和信息！
The economy is eventually heading toward normalcy. As COVID has changed most customer behaviours in the past years, so has technology development.
With an ever-evolving digital landscape, businesses have to keep up with trends. Industries like tourism, hospitality, retail, and food & beverage have to optimize the latest digital marketing tools and knowledge to bounce back and attract oversea tourists. Data-driven advertising, leveraging social platforms, and increasing customer loyalty are essential for these industries to recover from COVID. Join IAB HK's first-ever half-day seminar "Hello Digital Hong Kong!" to learn more about the Overview to Recovery, Strategy, Branding, Content Marketing, and emerging Innovative Technologies for Travel and Retail sector, which helps you get ahead in the digital world!
Date: 20 April 2023 (Thu)
Time: 2:00 - 6:00 PM (HKT)
Venue: Hong Thai Expo & Business Center, 5/F United Centre, Admiralty, HK
Ticketing: Two free tickets for IAB HK Members & Brands. Other Guests at $580 each.
For enquiries, please get in touch with our secretariat office at (852) 6970 8626 and email@example.com
April 20, 2023
2:00 PM - 3:00 PM
Overview The Road to Recovery
> Impact of Covid-19 on the travel retail industry > Consumer insights: Demystify inbound Chinese/ Overseas travellers media behaviours > How airlines run the “Hello Hong Kong” campaign to bring back travellers
3:00 PM - 4:00 PM
> Seamless customer strategies for increasing digital sales and marketing > Data driven advertising: How to leverage data and analytics to improve destination > Rethinking Consumer Engagement Strategy with your data post-COVID
4:00 PM - 5:00 PM
Branding & Content Marketing
> Creative ways to engage customers in the travel retail space > Leveraging social media and influencer marketing in travel retail > Strategies for increasing customer loyalty in travel retail
5:00 PM - 6:00 PM
Innovative Technologies for Travel and Retail Sector
> AI and machine learning chat tools to automate travelers inquiries, transforming for both promotion and sales >Promotions / sales solutions to travellers e.g. in-flight delivery and ad placements of airlines > Emerging payment technologies for travel retail e.g. crypto payment > Future trends and developments in travel retail > Case studies for travel retail eg Contest, gamify > Leveraging Omnichannel Marketing for End-to-End Customer Shopping Journey
Digital Manager - Omnichannel Marketing at Cathay Pacific Airways
Head of Client Success at Cosmose
Manager, Data Science & Strategy at Ekimetrics Hong Kong
Managing Director of EternityX Marketing Technology Limited
Founder & Chief Producer of Good Cause Digital
Head of Agency at Google Hong Kong
Founder and CEO of HiNA Technology Co., Limited
VP of Sales, HK & Taiwan at Hivestack
Business Development Director of Meituan Global Business
Creative Strategist, Greater China at Meta
Vice President, Business Development at Omnichat Limited