For the past year, the pandemic has reshaped how we engage with our consumers, with Live Video becoming a new battlefield for brands and influencers. The IAB HK Social Committee will discuss collectively how technology has advanced in this space, discuss the best practices to run a live streaming campaign and share the main KPIs you should be looking at in order to drive the most significant results for your business.
Senior Vice President, eCommerce, The Club at HKT Limited
Kennis is the Head of eCommerce in HKT, currently leading online shopping and travel business with triple-digital annual topline revenue growth. She specializes in data analytics and passionate in turning data to competitive advantage and business value.
Welby Chung, Founder of Crossfade Creative, delivers unique experience and marketing strategies that strengthen the brand’s perspective and enhance business growth through Moving Images, MV, TVC, Live Video Streaming Concert, Branding, Digital Marketing and Public Relations.
Yim Shung Tin (Douglas) has been a professional TV program host at various TV channels (including Phoenix TV, TVB J2, Cable TV and Open TV) and a multi-language emcee (English, Cantonese, Putonghua and Korean) since 2010. Douglas already performed as emcee or host for over 1,000 LIVE online & physical events and press conferences. Douglas founded a brand new e-commerce platform, Come Buy Mall, in 2020 with a creative concept doing regular online LIVE shows in physical shops.