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Save the dateApril 19 - 23, 2021 (GMT+8)
Organizer
Organizer
Event Details
Event Details

Get prepared for your stunning Career in Digital Marketing today!


Join our very first IAB HK Career Week from 19 - 23 April, featuring an online webinar daily from 5 - 6pm on various aspects of Digital Marketing: Agency, Media, AdTech, Brands and Digital Profile Writing. Marketing veterans will be sharing insights of the industry as you have never heard of before:


Date: 19 - 23 April 2021

Platform: Zoom Webinar

Language: English


Webinar 1 >> 19 April, 5-6pm

Career Planning in Digital Marketing from Multi-Facet Agency Perspective


Webinar 2>> 20 April, 5-6pm

Welcome to the World of AdTech and Big Data


Webinar 3>> 21 April, 5-6pm

Media's Transition to the Digital Era


Webinar 4>> 22 April, 5-6pm

Gearing up for Digital Corporate Challenge


Webinar 5>> 23 April, 5-6pm

Build up your Digital Profile and master the video interview


After getting comprehensive 360-degree insights into the industry, interested parties can engage deeper by joining our Apprentice program this summer, featuring work experience, office tour, online training and coaching. Click here for more details.


Free admission. Register now!

For enquires, please contact our secretariat office at info@iabhongkong.com

Agenda
Agenda
  • Day 1

    April 19, 2021

  • Day 2

    April 20, 2021

  • Day 3

    April 21, 2021

  • Day 4

    April 22, 2021

  • Day 5

    April 23, 2021

  • 5 PM - 6 PM

    Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective

    Webinar 1) Career Planning in Digital Marketing from Multi-Facet Agency Perspective

    5 PM - 5:05 PM

    Introduction

    Introduction

    Details
    Overview of Digital Marketing Industry Introduction to IAB HK

    5:05 PM - 5:20 PM

    Speaker 1

    Speaker 1

    Details
    - Overview of the various players in Digital Marketing (e.g creative agency, media agency, social agency, brands, publishers, ad-tech etc)

    - Career paths in Digital, generalist vs specialists

    - Tips for upcoming graduates while selecting suitable career paths

    - Attributes management will look for when hiring graduates

    5:20 PM - 5:35 PM

    Speaker 2

    Speaker 2

    Details

    - Career Path Development In Digital Marketing Planning

    - Job Scope for Different Roles in Digital Marketing Planning

    - What are the important criteria or skill-sets required for Digital Marketing Planning?

    - How can non-marketing discipline students equip themselves to join the industry?

    5:35 PM - 5:50 PM

    Speaker 3

    Speaker 3

    Details

    - Career Path Development In Digital Performance Marketing

    - Job Scope for Digital Performance Marketing

    - Essential qualities to be a digital performance marketeer?

    - How beginners can kick start a digital performance journey?

    5:50 PM - 6 PM

    Q&A

    Q&A

    Details
  • 5 PM - 6 PM

    Webinar 2} Welcome to the World of AdTech and Big Data

    Webinar 2} Welcome to the World of AdTech and Big Data

    5 PM - 5:05 PM

    Introduction

    Introduction

    Details
    Overview of Digital Marketing How do Adtech and Big data companies fit in the ecosystem?

    5:05 PM - 5:25 PM

    Speaker 1

    Speaker 1

    Details
    While brands are rethinking digital marketing following COVID, it is inevitable for us to better equip ourselves for the new market synergy to carve out our career in the field. Arthur will share with you the latest data-centric marketing strategy adopted by brands and how you can build your career in a data-driven marketing world.

    5:25 PM - 5:45 PM

    Speaker 2

    Speaker 2

    Details
    What do you know about Adtech? Can I deep dive into this market even if I don't know Python or SQL? Edison will be sharing with you how the digital marketing industry uses AdTech and Big Data from Performance Analyst and Data Analyst POV.
  • 5 PM - 6 PM

    Webinar 3) Media’s Transition to the Digital Era

    Webinar 3) Media’s Transition to the Digital Era

    5 PM - 5:05 PM

    Introduction

    Introduction

    Details
    Overview of Digital Media What's the role in the Ecosystem?

    5:05 PM - 5:25 PM

    Speaker 1

    Speaker 1

    Details
    - How has consumer behaviour change in terms of the way they absorb content

    - How has the emphasis of digital content change the way content is created

    - What is a typical career path as a digital publisher?

    - What types of skills, characteristics and personality traits do you look for in a graduate to start your career in this industry

    5:25 PM - 5:45 PM

    Speaker 2

    Speaker 2

    Details
    Kaman Louie (Strategic Partner Manager, YouTube Creator & Artist Development at Google)

    Kaman Louie

    Strategic Partner Manager, YouTube Creator & Artist Development at Google

    - How has YouTube evolved over the years – what are some new things to look out for? Where do you see video and YouTube going?

    - Will YouTube and online content ever eliminate traditional TV?

    - What was your personal path to get to your current role? When was the trigger point where you had an idea that this is what you wanted to do?

    - Is a YouTuber a real career? Where is their revenue source?

    5:45 PM - 6 PM

    Q&A

    Q&A

    Details
    Kaman Louie (Strategic Partner Manager, YouTube Creator & Artist Development at Google)

    Kaman Louie

    Strategic Partner Manager, YouTube Creator & Artist Development at Google

  • 5 PM - 6 PM

    Webinar 4) Gearing up for Digital Corporate Challenge

    Webinar 4) Gearing up for Digital Corporate Challenge

    5 PM - 5:05 PM

    Introduction

    Introduction

    Details
    Overview of Digital Marketing especially in-house Brand Marketing

    5:05 PM - 5:25 PM

    Speaker 1

    Speaker 1

    Details
    - Career Paths for digital in a corporate environment

    - What are the essential criteria for entry-level employees at various digital streams (e.g marketing vs data analytics vs UX/UI etc)

    - Attributes management will look for when hiring graduates

    - A day in my role

    - the difference between working in AdTech vs Corporate environment

    5:25 PM - 5:45 PM

    Speaker 2

    Speaker 2

    Details
    - Roles in a Digital Marketing Team and their job scope

    - My career progression journey as a digital marketer

    - Tips for identifying a suitable role for fresh graduates

    - Common interview questions for fresh graduates

    5:45 PM - 6 PM

    Q&A

    Q&A

    Details
  • 5 PM - 6 PM

    Webinar 5) Build up your Digital Profile and master in video interview

    Webinar 5) Build up your Digital Profile and master in video interview

    5 PM - 5:05 PM

    Introduction

    Introduction

    Details

    5:05 PM - 5:25 PM

    Speaker 1

    Speaker 1

    Details
    How to set up a professional LinkedIn profile?

    How to optimise the usage of Linkedin?

    5:25 PM - 5:45 PM

    Speaker 2

    Speaker 2

    Details
    Tips in CV writing for Digital Marketer

    How to shine in a Video Interview?

    5:45 PM - 6 PM

    Q&A

    Q&A

    Details
Speakers
Speakers
  • Arthur Chan (Chief Operating Officer at VPON Big Data Group (“Vpon”))

    Arthur Chan

    Chief Operating Officer at VPON Big Data Group (“Vpon”)

  • Brandon Cheung (Associate Performance Director of Mindshare)

    Brandon Cheung

    Associate Performance Director of Mindshare

  • Roni Chik (General Manager at CMRS Group)

    Roni Chik

    General Manager at CMRS Group

  • Chapman Ho (Lead, Client Solutions Manager at LinkedIn)

    Chapman Ho

    Lead, Client Solutions Manager at LinkedIn

  • Kevin Huang (Head of Birdie at Birdie Mobile Limited)

    Kevin Huang

    Head of Birdie at Birdie Mobile Limited

  • Leonard Li (Senior Digital Marketing Manager at Cigna)

    Leonard Li

    Senior Digital Marketing Manager at Cigna

  • Kaman Louie (Strategic Partner Manager, YouTube Creator & Artist Development at Google)

    Kaman Louie

    Strategic Partner Manager, YouTube Creator & Artist Development at Google

  • Margaret Mok (Head of Business at New Media Group)

    Margaret Mok

    Head of Business at New Media Group

  • Mandy Shek (Associate Digital Director of OMD Hong Kong)

    Mandy Shek

    Associate Digital Director of OMD Hong Kong

  • Ryan Wong (Sales & Marketing Director of CPjobs)

    Ryan Wong

    Sales & Marketing Director of CPjobs

  • Edison Woo (Head of Paid Media, APAC at ForwardPMX)

    Edison Woo

    Head of Paid Media, APAC at ForwardPMX

Sponsors and Partners
Sponsors and Partners
Community
Community

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