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Magic Touch to Omni-channel Measurement
Event Details
As consumers go through a variety of touchpoints before they purchase, it is paramount for marketers to accurately measure different omni-channel's effect and implication in driving conversions and explore how omni-channels work together across the marketing mix. Measurement Committee of IAB Hong Kong is organising a physical seminar to share how to better engage customers through the use of measurement trending strategies including MMM, pDOOH, Free to Air and First-Party Data in the digital era. Please find details below:
Date: 12 Oct 2022 (Wed)
Time: 4-6pm (HKT)
Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty
Format: Physical Seminar Event
Language: English
Key Topics:
🔹Attribution to Incrementality, omni-channel measurement powered by MMM
🔹Measurement for Trending Strategies: pDOOH
🔹Measurement for Trending Strategies: Free to Air to digital
🔹Data Clean Room
🔹First Party Data: Better Performance Effectiveness
Register by 7 Oct: https://bit.ly/omnichannelmeas
🆓Two free tickets are available to member using discount code which will be provided to your primary member. Thereafter HK$250 each for additional tickets.
▶️$499 for non IAB HK members
theDesk United Centre
5/F, United Centre, 95 Queensway,
Admiralty, Hong Kong Island, Hong Kong SAR (China)
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Agenda
- 4:00 PM - 4:30 PMRegistration and Networking
- 4:30 PM - 4:35 PMOpening
Agnes Chan
Marketing Science Partner at Meta
- 4:35 PM - 4:50 PMMeasurement for Trending Strategies: pDOOH
Sally Ng
VP of Sales, HK & Taiwan at Hivestack
Calvin Chan
CEO - China of VIOOH
- 4:50 PM - 5:05 PMMeasurement for Trending Strategies: Free to Air to digital
Johan Wong
Marketing Director of Television Broadcasts Limited
- 5:05 PM - 5:20 PMData Clean Room
Ivan Yuen
Expertise & Innovation Manager at 55, the data company
- 5:20 PM - 5:35 PMFirst Party Data: Better Performance Effectiveness
Hayden Cheung
Senior Account Manager at Google Hong Kong
- 5:35 PM - 5:55 PMOmni-channel Measurement powered by MMM
Michael Lai
Partner, Client Leadership at Mindshare
Agnes Chan
Marketing Science Partner at Meta
- 5:55 PM - 6:00 PMGift Presentation + Group Photo
Speakers
Ivan Yuen
Expertise & Innovation Manager at 55, the data company
Hayden Cheung
Senior Account Manager at Google Hong Kong
Read BioSally Ng
VP of Sales, HK & Taiwan at Hivestack
Read BioMichael Lai
Partner, Client Leadership at Mindshare
Johan Wong
Marketing Director of Television Broadcasts Limited
Read BioCalvin Chan
CEO - China of VIOOH
Read BioAgnes Chan
Marketing Science Partner at Meta
Tickets
- IAB HK Members (Free Ticket)
This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code- Primary Member Price Complimentary
- IAB HK Members
- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.- Member Price HKD 250
- Non IAB HK Members
- HKD 499
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