Event Details

As consumers go through a variety of touchpoints before they purchase, it is paramount for marketers to accurately measure different omni-channel's effect and implication in driving conversions and explore how omni-channels work together across the marketing mix. Measurement Committee of IAB Hong Kong is organising a physical seminar to share how to better engage customers through the use of measurement trending strategies including MMM, pDOOH, Free to Air and First-Party Data in the digital era. Please find details below:


Date: 12 Oct 2022 (Wed)

Time: 4-6pm (HKT)

Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty

Format: Physical Seminar Event

Language: English

Oct 12, 2022

4 PM - 6 PM (GMT+8)

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theDesk United Centre
5/F, United Centre, 95 Queensway,
Admiralty, Hong Kong Island, Hong Kong SAR (China)

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Agenda

  • 4 PM - 4:30 PMRegistration and Networking
    4:30 PM - 4:35 PMOpening
    4:35 PM - 4:55 PMAttribution to Incrementality, Omni-channel Measurement powered by MMM

    Michael Lai

    Partner, Client Leadership at Mindshare

    4:55 PM - 5:10 PMMeasurement for Trending Strategies: pDOOH

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

    Calvin Chan

    CEO - China of VIOOH

    5:10 PM - 5:25 PMMeasurement for Trending Strategies: Free to Air to digital

    Johan Wong

    Marketing Director of Television Broadcasts Limited

    5:25 PM - 5:35 PMData Clean Room

    Ivan Yuen

    Expertise & Innovation Manager at 55, the data company

    5:35 PM - 5:45 PMFirst Party Data: Better Performance Effectiveness

    Hayden Cheung

    Senior Account Manager at Google Hong Kong

    5:45 PM - 6 PMQ&A + Conclusion

Speakers

  • Ivan Yuen (Expertise & Innovation Manager at 55, the data company)

    Ivan Yuen

    Expertise & Innovation Manager at 55, the data company

  • Hayden Cheung (Senior Account Manager at Google Hong Kong)

    Hayden Cheung

    Senior Account Manager at Google Hong Kong

    Read Bio
  • Sally Ng (VP of Sales, HK & Taiwan at Hivestack)

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

  • Michael Lai (Partner, Client Leadership at Mindshare)

    Michael Lai

    Partner, Client Leadership at Mindshare

  • Johan Wong (Marketing Director of Television Broadcasts Limited)

    Johan Wong

    Marketing Director of Television Broadcasts Limited

  • Calvin Chan (CEO - China of VIOOH)

    Calvin Chan

    CEO - China of VIOOH

    Read Bio

Tickets Register

IAB HK Members (Free Ticket) (Sold Out)

This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code

Primary Member Price Free
IAB HK Members

- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

Member Price HKD 250
Non IAB HK Members
HKD 499

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