As consumers go through a variety of touchpoints before they purchase, it is paramount for marketers to accurately measure different omni-channel's effect and implication in driving conversions and explore how omni-channels work together across the marketing mix. Measurement Committee of IAB Hong Kong is organising a physical seminar to share how to better engage customers through the use of measurement trending strategies including MMM, pDOOH, Free to Air and First-Party Data in the digital era. Please find details below:
Date: 12 Oct 2022 (Wed)
Time: 4-6pm (HKT)
Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty
Format: Physical Seminar Event
This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code
- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at firstname.lastname@example.org should you encounter any difficulties.