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Event Details

What is the challenge?

There are quite some tools in the markets, but many companies don't know how to get started in data & measurement, the business outcome they can achieve.


What is the MarTech Demo Day?

We will use 'Care' (why it matters) โ€“'Do' (what is the approach) โ€“ 'Impact' (what is the result) framework to share proven case studies / best practices for different solutions (free and paid tools). It will help corporations in Hong Kong quickly identify the challenges they would like to solve and the possible solutions.


Apr 29, 2021

11:00 AM - 1:00 PM GMT+8

Agenda

  • 11:00 AM - 11:10 AMOpening by Data & Measurement Team Lead
    11:10 AM - 11:25 AMNielsen: Digital Transformation

    Clare Lui

    Vice President at Nielsen Media Hong Kong

    11:25 AM - 11:40 AMDigital transformation journey for GSK HK

    Helen Cheung

    Business Director of Zenith

    11:40 AM - 11:55 AMCartier: Data Activation To Expand Business in New Segments
    Case study of Cartier

    Richard Andrew

    Managing Director of EternityX Marketing Technology Limited

    11:55 AM - 12:10 PMShiseido: pLTV & personalization for ecommerce performance

    Cédric Delzenne

    Managing Director APAC of Fifty-five

    Paul Yuen

    Marketing Director of Shiseido

    12:10 PM - 12:25 PMHow Data Integrates into M-commerce Business
    In this session, foodpanda, as part of the burgeoning business in Hong Kong, would share how the usage of data facilitates the growth of business.

    Jacky Lam

    Marketing Manager at foodpanda HK

    12:25 PM - 1:00 PMQ&A

Speakers

  • Richard Andrew (Managing Director of EternityX Marketing Technology Limited)

    Richard Andrew

    Managing Director of EternityX Marketing Technology Limited

    Read Bio
  • Helen Cheung (Business Director of Zenith)

    Helen Cheung

    Business Director of Zenith

    Read Bio
  • Cรฉdric Delzenne (Managing Director APAC of Fifty-five)

    Cédric Delzenne

    Managing Director APAC of Fifty-five

    Read Bio
  • Jingtao Ji (Head of Measurement and Analytics, Greater China and Korea at Google)

    Jingtao Ji

    Head of Measurement and Analytics, Greater China and Korea at Google

    Read Bio
  • Jacky Lam (Marketing Manager at foodpanda HK)

    Jacky Lam

    Marketing Manager at foodpanda HK

    Read Bio
  • Clare Lui (Vice President at Nielsen Media Hong Kong)

    Clare Lui

    Vice President at Nielsen Media Hong Kong

    Read Bio
  • Paul Yuen (Marketing Director of Shiseido)

    Paul Yuen

    Marketing Director of Shiseido

Community

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Tickets

IAB HK Member
Member Price Complimentary
Guest

Non IAB HK member

HKD 100
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