A firm believer of elevating brands’ digital initiatives through designing omni-channel customer journeys that encapsulate branding and corporate strategies, to address and achieve communication and business objectives.

A seasoned practitioner with extensive experience in the realm of online media and publishing, integrated advertising agencies and mobile start-ups, her passion in adopting Omnichannel journey best practices with special focus on Digital Channels has enabled her to curate and execute top of class digital experience and performance for her list of distinguished clients.

Before joining iClick, she held several positions at Dentsu Aegis Network, Bite Communications and Yahoo HK where she managed digital business across the regions, and merger acquisitions. She also drove integrated digital strategy implementation for leading global brands and generated strong ROI on digital investments across APAC.

With 8 years+experience in marketing and branding, Huan has worked with a multitude of global brands on marketing strategy in China and overseas. Currently working as Brand Strategist with TikTok For Business focused on creating Go-to-market strategy for brand ads solutions.

Melissa is the Business Product Marketing Lead for Greater China Region at Meta. She has been with Meta for 2+ years and leads go-to-market and feedback for monetization, including direct response, brand, commerce, video, Facebook, Instagram, Messenger, WhatsApp, and business integrity products. Prior to that, she had 10 years of working experience at Yahoo with Asia Pacific product marketing accountabilities and covered program/ project management aspects for online display advertising platforms (demand and supply sides), order-to-cash systems and programmatic advertising business aspects. She has a Master of Engineering and a Bachelor of Electrical and Electronics Engineering – both from the University of Auckland, New Zealand.

Moderator