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Event Details

Making customers the centre of your brand's action with omnichannel marketing is essential in building trust and relationships with existing and prospective buyers, allowing brands to retain the audience's attention in a competitive landscape. With that, AdTech & Programmatic Committee of IAB HK has invited industry experts from brands and agencies to share their successful case studies on how to engage audience-centric solutions in omnichannel marketing campaigns.


Case Studies:

  • Chow Sang Sang - Segment audience by onsite and offsite behavior by AI, retarget high valuable users with ads and onsite coupon to enhance conversions
  • Futu - Creating an audience-centric omnichannel strategy in your best "interest"
  • Cartier - All-rounded digital strategy with precise data across premium media channels to drive success for Cartier Hong Kong's WeChat mini program
  • Ocean Park - Targeting audiences, footfall tracking via pDOOH, and retargeting the exposed audiences on Facebook
  • Uber - pDOOH campaign with audience geofencing, day-parting, and moment-targeting DOOH ad execution


Event Details :

Date: 29 Nov 2022 (Tue)

Time: Registration at 2:30pm, 3:00 - 5:00pm (HKT)

Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty

Format: Physical

Language: Cantonese


Seats are limited. Register by 3 Nov at https://bit.ly/audiencecentric22​


For inquiries, please contact our secretariat office at info@iabhongkong.com

Nov 29, 2022

3:00 PM - 5:00 PM GMT+8

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Hong Thai Expo and Business Centre
5/F, United Centre, 95 Queensway
Admiralty, Hong Kong Island, Hong Kong SAR (China)
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Agenda

  • 3:00 PM - 3:05 PMOpening by Committee Lead

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

    3:05 PM - 3:25 PMChow Sang Sang - Segment audience by onsite and offsite behavior by AI, retarget high valuable users with ads and onsite coupon to enhance conversions

    Fai Leung

    Associate Director, Omni Channel Business Integration of Chow Sang Sang

    3:25 PM - 3:45 PMFutu - Creating An Audience-Centric Omnichannel Strategy In Your Best “Interest”

    Joe Yu

    Marketing Director of Futu Securities International (Hong Kong) Limited

    3:45 PM - 4:05 PMCartier - All-rounded digital strategy with precise data across premium media channels to drive success for Cartier Hong Kong's WeChat mini program

    Jackie Lau

    Regional Business Director (Richemont Lead HK) of MediaCom

    Neil Yan

    Managing Director of EternityX Marketing Technology Limited

    4:05 PM - 4:25 PMOcean Park - Targeting audiences, footfall tracking via pDOOH and retarget the exposed audiences on Facebook

    Wai Chung Au

    General Manager, Media at Dentsu

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

    4:25 PM - 4:45 PMUber - pDOOH campaign with audience geofencing, day-parting and moment targeting DOOH ad execution

    Kenny Ip

    Head of Investment at GroupM HK

    Raymond Tse

    Associate Account Director of Mediacom

    4:45 PM - 4:55 PMQ&A with all speakers and Committee
    4:55 PM - 5:00 PMGift Presentation + Group Photo

Speakers

  • Wai Chung Au (General Manager, Media at Dentsu)

    Wai Chung Au

    General Manager, Media at Dentsu

    Read Bio
  • Kenny Ip (Head of Investment at GroupM HK)

    Kenny Ip

    Head of Investment at GroupM HK

  • Jackie Lau (Regional Business Director (Richemont Lead HK) of MediaCom)

    Jackie Lau

    Regional Business Director (Richemont Lead HK) of MediaCom

    Read Bio
  • Fai Leung (Associate Director, Omni Channel Business Integration of Chow Sang Sang)

    Fai Leung

    Associate Director, Omni Channel Business Integration of Chow Sang Sang

  • Sally Ng (VP of Sales, HK & Taiwan at Hivestack)

    Sally Ng

    VP of Sales, HK & Taiwan at Hivestack

    Read Bio
  • Raymond Tse (Associate Account Director of Mediacom)

    Raymond Tse

    Associate Account Director of Mediacom

    Read Bio
  • Neil Yan (Managing Director of EternityX Marketing Technology Limited)

    Neil Yan

    Managing Director of EternityX Marketing Technology Limited

    Read Bio
  • Joe Yu (Marketing Director of Futu Securities International (Hong Kong) Limited)

    Joe Yu

    Marketing Director of Futu Securities International (Hong Kong) Limited

Tickets

IAB HK Members (Free Ticket)

This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code

Primary Member Price Complimentary
IAB HK Members

- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

Member Price HKD 250
Non IAB HK Members
HKD 499

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