Storytelling For Successful Use of Audience Centric Strategy in Omnichannel
Making customers the centre of your brand's action with omnichannel marketing is essential in building trust and relationships with existing and prospective buyers, allowing brands to retain the audience's attention in a competitive landscape. With that, AdTech & Programmatic Committee of IAB HK has invited industry experts from brands and agencies to share their successful case studies on how to engage audience-centric solutions in omnichannel marketing campaigns.
Chow Sang Sang - Segment audience by onsite and offsite behavior by AI, retarget high valuable users with ads and onsite coupon to enhance conversions
Futu - Creating an audience-centric omnichannel strategy in your best "interest"
Cartier - All-rounded digital strategy with precise data across premium media channels to drive success for Cartier Hong Kong's WeChat mini program
Ocean Park - Targeting audiences, footfall tracking via pDOOH, and retargeting the exposed audiences on Facebook
Uber - pDOOH campaign with audience geofencing, day-parting, and moment-targeting DOOH ad execution
Event Details :
Date: 29 Nov 2022 (Tue)
Time: Registration at 2:30pm, 3:00 - 5:00pm (HKT)
Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty
Marketing Director of Futu Securities International (Hong Kong) Limited
IAB HK Members (Free Ticket)
This is for the Primary User of Corporate members to register for free tickets directly. Each corporate member is entitled to two free tickets. This free ticket cannot be used at the same time with the free ticket code
Primary Member Price Complimentary
IAB HK Members
- Discount ticket at members' rate. - Each corporate member is entitled to two free tickets. - The discount code provided to the primary user can provide 100% discount. - Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at firstname.lastname@example.org should you encounter any difficulties.