Interactive Advertising Bureau Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

The founding members of IAB HK: comScore, Facebook, Google, Next Digital, RedLotus, South China Morning Post, and Verizon Media all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.

Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing.

MISSION: To help Hong Kong’s advertising and marketing professionals get the most out of digital.

https://www.iabhongkong.com/

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活動詳情

Looking to captivate clients through trending content? Or hoping to share a vision or brand story to a targeted group? Video helps to connect and invoke emotions with audiences through interactive visual and audio components.


Today, the IAB HK Video committee would like to present the best use of video across different digital channels. This showcase seeks to recognize campaigns that demonstrated success in reaching and engaging audiences through the use of video, highlighting best practices and key tactics through execution.


Language: Cantonese and English for the presentation of Sam Field

合作夥伴

演講嘉賓

Sam Field (Director of Creative Technology EMEA, Yahoo Creative Studios)

Sam Field

Director of Creative Technology EMEA, Yahoo Creative Studios

Clare Lui (Vice President, Nielsen Media Hong Kong)

Clare Lui

Vice President, Nielsen Media Hong Kong

Kevin Shui (Founder & Chief Producer, Good Cause Digital)

Kevin Shui

Founder & Chief Producer, Good Cause Digital

Erica Tsang (Business Director, VPON Big Data Group)

Erica Tsang

Business Director, VPON Big Data Group

Edwin Wong (Founder and CEO, Cloudbreakr)

Edwin Wong

Founder and CEO, Cloudbreakr

活動日程

2021年11月25日

主要日程

下午 3:00 - 下午 3:30
Registration and Networking
下午 3:30 - 下午 3:35
Opening remarks by Team Lead
下午 3:35 - 下午 3:50
Presentation of Best Use of Video Online Campaign
下午 3:50 - 下午 4:00
Video Market Landscape in Hong Kong
Clare Lui (Vice President, Nielsen Media Hong Kong)
Clare Lui
下午 4:00 - 下午 4:10
Social video trend and landscape
Edwin Wong (Founder and CEO, Cloudbreakr)
Edwin Wong
下午 4:10 - 下午 4:20
Case study: Programmatic retargeting in Video Advertising
Erica Tsang (Business Director, VPON Big Data Group)
Erica Tsang
下午 4:20 - 下午 4:40
Creating the Videos Creatively
Kevin Shui (Founder & Chief Producer, Good Cause Digital)
Kevin Shui
下午 4:40 - 下午 4:55
Future of Video Technology
Sam Field (Director of Creative Technology EMEA, Yahoo Creative Studios)
Sam Field
下午 4:55 - 下午 5:00
Q&A and Gift presentation

地點

地點

theDesk United Centre
5/F, United Centre, 95 Queensway, Admiralty
Hong Kong, 中国香港特别行政区

Admiralty MTR Exit D
ADM_photo.png

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更多活動及場地信息，請發送郵件至alvina.chan@iabhongkong.com聯繫我們。

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Members

- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

會員價格港幣 250

Member (Free Ticket) (售罄)

This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code

會員價格免費門票

Non-member

公共價格港幣 499