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活動詳情

Making customers the centre of your brand's action with omnichannel marketing is essential in building trust and relationships with existing and prospective buyers, allowing brands to retain the audience's attention in a competitive landscape. With that, AdTech & Programmatic Committee of IAB HK has invited industry experts from brands and agencies to share their successful case studies on how to engage audience-centric solutions in omnichannel marketing campaigns.


Case Studies:

  • Chow Sang Sang - Segment audience by onsite and offsite behavior by AI, retarget high valuable users with ads and onsite coupon to enhance conversions
  • Futu - Creating an audience-centric omnichannel strategy in your best "interest"
  • Cartier - All-rounded digital strategy with precise data across premium media channels to drive success for Cartier Hong Kong's WeChat mini program
  • Ocean Park - Targeting audiences, footfall tracking via pDOOH, and retargeting the exposed audiences on Facebook
  • Uber - pDOOH campaign with audience geofencing, day-parting, and moment-targeting DOOH ad execution


Event Details :

Date: 29 Nov 2022 (Tue)

Time: Registration at 2:30pm, 3:00 - 5:00pm (HKT)

Venue: TheDesk United Centre, 5/F, 95 Queensway, Admiralty

Format: Physical

Language: Cantonese


Seats are limited. Register by 3 Nov at https://bit.ly/audiencecentric22​


For inquiries, please contact our secretariat office at info@iabhongkong.com

2022年11月29日

下午 3:00 - 下午 5:00 GMT+8

添加到日曆

Hong Thai Expo and Business Centre
5/F, United Centre, 95 Queensway
Admiralty, Hong Kong Island, 中国香港特别行政区
顯示地圖

活動日程

  • 下午 3:00 - 下午 3:05Opening by Committee Lead

    Sally Ng

    VP of Sales, HK & Taiwan, Hivestack

    下午 3:05 - 下午 3:25Chow Sang Sang - Segment audience by onsite and offsite behavior by AI, retarget high valuable users with ads and onsite coupon to enhance conversions

    Fai Leung

    Associate Director, Omni Channel Business Integration, Chow Sang Sang

    下午 3:25 - 下午 3:45Futu - Creating An Audience-Centric Omnichannel Strategy In Your Best “Interest”

    Joe Yu

    Marketing Director, Futu Securities International (Hong Kong) Limited

    下午 3:45 - 下午 4:05Cartier - All-rounded digital strategy with precise data across premium media channels to drive success for Cartier Hong Kong's WeChat mini program

    Jackie Lau

    Regional Business Director (Richemont Lead HK), MediaCom

    Neil Yan

    Managing Director, EternityX Marketing Technology Limited

    下午 4:05 - 下午 4:25Ocean Park - Targeting audiences, footfall tracking via pDOOH and retarget the exposed audiences on Facebook

    Wai Chung Au

    General Manager, Media, Dentsu

    Sally Ng

    VP of Sales, HK & Taiwan, Hivestack

    下午 4:25 - 下午 4:45Uber - pDOOH campaign with audience geofencing, day-parting and moment targeting DOOH ad execution

    Kenny Ip

    Head of Investment, GroupM HK

    Raymond Tse

    Associate Account Director, Mediacom

    下午 4:45 - 下午 4:55Q&A with all speakers and Committee
    下午 4:55 - 下午 5:00Gift Presentation + Group Photo

演講嘉賓

  • Wai Chung Au (General Manager, Media, Dentsu)

    Wai Chung Au

    General Manager, Media, Dentsu

    簡介
  • Kenny Ip (Head of Investment, GroupM HK)

    Kenny Ip

    Head of Investment, GroupM HK

  • Jackie Lau (Regional Business Director (Richemont Lead HK), MediaCom)

    Jackie Lau

    Regional Business Director (Richemont Lead HK), MediaCom

    簡介
  • Fai Leung (Associate Director, Omni Channel Business Integration, Chow Sang Sang)

    Fai Leung

    Associate Director, Omni Channel Business Integration, Chow Sang Sang

  • Sally Ng (VP of Sales, HK & Taiwan, Hivestack)

    Sally Ng

    VP of Sales, HK & Taiwan, Hivestack

    簡介
  • Raymond Tse (Associate Account Director, Mediacom)

    Raymond Tse

    Associate Account Director, Mediacom

    簡介
  • Neil Yan (Managing Director, EternityX Marketing Technology Limited)

    Neil Yan

    Managing Director, EternityX Marketing Technology Limited

    簡介
  • Joe Yu (Marketing Director, Futu Securities International (Hong Kong) Limited)

    Joe Yu

    Marketing Director, Futu Securities International (Hong Kong) Limited

票務信息

IAB HK Members (Free Ticket)

This is for the Primary User of Corporate members to register for free tickets directly.
Each corporate member is entitled to two free tickets.
This free ticket cannot be used at the same time with the free ticket code

首要會員價格 免費門票
IAB HK Members

- Discount ticket at members' rate.
- Each corporate member is entitled to two free tickets.
- The discount code provided to the primary user can provide 100% discount.
- Staff of corporate members need to pre-register in the system first, please contact the Secretariat office at info@iabhongkong.com should you encounter any difficulties.

會員價格 港幣 250
Non IAB HK Members
港幣 499

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