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- Registration and Networking
- Opening
- Immersive Experience in the Metaverse: Bruce Lee’s Mansion
Kelvin Wong
Kelvin Wong
Senior Account Director of PRIZM
- Integrated Launch Campaign of “Momentous” Nighttime Spectacular
Phyllis Ma
Phyllis Ma
Senior Manager, Marketing at Hong Kong Disneyland Resort
- Context and content marketing as elixir during challenging period
Brian Hui
Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB) at HSBC
- “Pick-up” your concert experience with your food delivery app
Alex Law
Alex Law
Marketing Director of foodpanda Hong Kong
- Harness the power of social media to engage customers in an unconventional way
Agnes Lung
Agnes Lung
Group Chief Marketing and Digital Officer at Tam Jai International
- Q&A + Conclusion