Agenda ⇽ IABHK C24 | Interactive Advertising Bureau Hong Kong on Glue Up

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Thursday, September 26, 2024 9:30^AM to 8:00^PM

9:30^AM - 9:35^AM

Welcome Remarks by IAB HK Chairman
Kevin Huang

Location: N201

Kevin Huang
Chief Operating Officer at South China Morning Post

9:35^AM - 9:45^AM

Opening Ceremony & Group Photos

Location: N201

9:45^AM - 10:30^AM

Opening Key Panel: Impact of Future AI in Businesses
Maaike Steinebach•Vishal Singhvi•Gurmit Singh•Brian Hui

Synopsis: As AI reshapes the world, its impact on businesses is becoming profound. Standing on the cusp of a new decade, we explore how AI will shape the future of business operations, innovation, and customer experiences. Join us for an insightful opening key panel at IABHK C24, where we will delve into the transformative power of AI and its impact on businesses in the next 10 years. This esteemed panel will bring together leading AI innovators and thought leaders to explore the upcoming evolution of AI technology and its implications for various industries.

Location: N201

Maaike Steinebach
CEO and Founder of FemTech Future
Vishal Singhvi
Director, Strategic Initiatives, Generative AI of Microsoft
Gurmit Singh
General Manager APAC & MEA at Quora
Brian Hui
Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking at HSBC Hong Kong

10:30^AM - 11:00^AM

Fireside Chat: AI • the next frontier in brand and marketing storytelling
James Bacon•Danielle Jin•Stephanie Ng

Synopsis: This session will explore how AI is transforming brand-consumer connections and enhancing storytelling. Discover innovative strategies and real-world examples of how leading brands utilize AI to craft compelling narratives that resonate in today’s digital landscape. Join us to learn from industry leaders and envision the future of marketing storytelling in an AI-driven world.

Location: N201

James Bacon
Head of Marketing at BMW Hong Kong, Macau, Taiwan
Danielle Jin
SVP, Chief Marketing Officer, Asia Pacific at Visa
Stephanie Ng
Managing Director, Global Head of Marketing, Wealth and Personal Banking at HSBC

11:00^AM - 11:10^AM

Research Presentation: AI & Synthetic Data
Andrei Postoaca

Synopsis: As the marketing world rapidly evolves, the intersection of AI and synthetic data is set to redefine strategies across the globe. This insightful presentation will unveil groundbreaking reports comparing the AI marketing landscapes of the East and West, providing attendees with critical insights to navigate this new frontier. Discover how synthetic data can enhance decision-making, drive personalized experiences, and foster innovation in your marketing efforts.

Location: N201

Andrei Postoaca
Chief Executive Officer at Ipsos.Digital

11:10^AM - 11:30^AM

Coffee Break

11:30^AM - 12:10^PM

Content Marketing Panel: Building Customer Loyalty and Growing Your Business Through Community Engagement
Karen Cheng•Frankie Luk•Joann Ngai•千月•Charlene Ree

Synopsis: In today's competitive landscape, building customer loyalty and driving growth requires more than just quality offerings. This panel will explore how community engagement is key to fostering lasting customer relationships and brand loyalty. Expert marketers will share strategies for creating meaningful connections through social media, events, and customer feedback to cultivate a loyal base, drive brand advocacy, and grow the business. Join to learn how an engaged community can become a valuable asset for sustainable success.

Location: N201

Karen Cheng
Head of Social at 9GAG
Frankie Luk
Creative Strategist, Greater China at Meta
Joann Ngai
Head of Marketing Partnerships, South East Asia & Greater China at Netflix
千月
Head of Global Business Solution at Xiaohongshu
Charlene Ree
CEO & Founder of EternityX Marketing Technology Limited

12:10^PM - 12:50^PM

Commerce Panel: The Next Stage of innovation in Commercial Business Models
Kenny Chien•Bruce Lam•Howard Kwong•Agnes Lung

Synopsis: This panel discussion will delve into the transformative power of digital technologies on commercial business models. Industry leaders will share their insights on how companies are adapting their strategies, from products to services, and from sales to operations, in response to this digital revolution. The discussion will explore key trends, challenges, and opportunities in data-driven decision-making, customer-centric strategies, innovative revenue streams, and collaborative innovation. Attendees will gain valuable insights into navigating the evolving business landscape and discover how to leverage the power of technology to drive growth and success.

Location: N201

Kenny Chien
Chief Executive Officer at Cherrypicks
Bruce Lam
Chief Executive Officer, Consumer at HKT
Howard Kwong
Chief Officer, MarTech and Digital at Prudential plc
Agnes Lung
Executive Director & Group Chief Marketing and Digital Officer of Uni-China Group

1:00^PM - 2:15^PM

VIP Luncheon: Legacy Meets Innovation: Hong Kong's Centenarian Brands Shaping a Glocal Narrative (By invitation only)
Edward Bell•Tania Lau•Cheuk Shum•Kevin Huang

Synopsis: Hong Kong's transformation from a humble fishing village to a vibrant international metropolis is mirrored in the evolution of its brands. Many of these, now over a century old, stand as testaments to the city's resilience and adaptability. In an era where innovation is not just advantageous but essential, these centenarian brands face a critical challenge: how to reinvent themselves while honoring their rich heritage.

Location: N206-208

Edward Bell
General Manager, Brand, Insights and Marketing Communications at Cathay Pacific
Tania Lau
Vice President, Head of Brand & Communications, Consumer at HKT
Cheuk Shum
Managing Director, Head of Marketing, Wealth and Personal Banking at HSBC Hong Kong
Kevin Huang
Chief Operating Officer at South China Morning Post

2:20^PM - 2:40^PM

Adtech Presentation: The Future of Marketing with Generative AI
Bharat Khatri

Synopsis: As the marketing landscape continues to evolve, the rise of "Generative AI" is poised to revolutionize the future of the industry. This Adtech presentation will explore the transformative potential of AI integration, while emphasizing the importance of a thoughtful approach. Attendees will learn to navigate the hype and harness AI-driven tools to drive innovation, enhance customer experiences, and achieve sustainable growth. Striking the right balance between technological advancement and human ingenuity will unlock the value of "Generative AI" and position businesses for long-term success in the evolving marketing landscape.

Location: N201

Bharat Khatri
Chief Digital Officer, APAC at Omnicom Media Group

2:40^PM - 3:20^PM

Adtech Panel: The Future of Retail Media: Leveraging O2O Data for Omnichannel Success
Joe Chang•JJ Eastwood•Lyubomir Minkov•Ryan Lai•Ben Chien

Synopsis: Retail media is undergoing a transformative shift, with O2O (online-to-offline) data emerging as a crucial driver of this evolution. This panel discussion will explore strategies for collecting and leveraging cross-channel data to achieve true omnichannel success. Experts will delve into the power of combining online and offline customer insights, and how this convergence can unlock new opportunities for targeted advertising, personalized experiences, and data-driven decision-making. Attendees will gain practical insights on capitalizing on the wealth of O2O data to future-proof their retail media capabilities and stay ahead in the competitive landscape.

Location: N201

Joe Chang
Director, Enterprise Partnership & Solutions of BytePlus
JJ Eastwood
Managing Director of Carousell Media Group
Lyubomir Minkov
Head of Retail Media at DFI Retail Group
Ryan Lai
Chief Executive Officer at foodpanda Hong Kong
Ben Chien
Managing Director, Greater China of AnyMind Group

3:20^PM - 4:00^PM

Measurement Panel: Growing Your Business in the Digital Privacy Age with AI-Driven Predictive Modeling and Enhanced Data Quality
Leona Ho•Yang Gao•Johnnie Leung•Andy Ann•Olivier Kuziner

Synopsis: As the digital landscape evolves, businesses must look beyond 1st party data to stay competitive. This session examines how AI-powered predictive modeling can unlock new opportunities. Experts will explore leveraging AI to enhance data quality, improve audience segmentation, and ensure privacy compliance - all while deriving actionable insights. Attendees will learn strategies for building robust data ecosystems that combine 1st, 2nd and 3rd party data sources, empowering data-driven decisions. Discover how to future-proof your data strategy and harness the transformative power of AI in the post-cookie era.

Location: N201

Leona Ho
VP, Growth Strategy & Operations at Crypto.com
Yang Gao
MarTech & Experimentation at Klook
Johnnie Leung
Senior Director, Business Development of The Trade Desk
Andy Ann
Co-founder of YAS Digital
Olivier Kuziner
Managing Partner APAC at Ekimetrics

4:00^PM - 4:20^PM

Coffee Break

4:20^PM - 4:50^PM

Keynote Presentation • Navigating the Generative AI Revolution: Practical Lessons for Driving Sustainable Transformation
Prof Darren Thayre•Arthur Chan

Synopsis: We've been bombarded with AI over the last year or so, sometimes it feels like it's science fiction and the value is far off in the future. Other times, it seems like a consumer tool only. Google's Head of Innovation for Strategic Initiatives, Darren Thayre will share with you why now is the time for enterprises to make sure you don't miss the opportunity in front of us. He has orchestrated some of Google's largest AI partnerships globally, he will share some practical use cases and also top lessons learned, from working with some of the largest organizations in the world, on their Generative AI journey. He will also offer suggestions on how to accelerate time to value.

Location: N201

Prof Darren Thayre
Head of Innovation, Global Strategic Initiatives at Google
Arthur Chan
Founder and CEO of Snowball

4:50^PM - 5:25^PM

Fireside chat: Bridging East and West: Global AI Adoption in Marketing and Beyond
Dominique Rose Van-Winther•James Lee•Eddy Dong

Synopsis: This fireside chat will explore how leading organizations across the East and West are harnessing AI to transform their marketing efforts and unlock new growth opportunities. Our panel of experts will share insights on overcoming AI implementation challenges and strategies for bridging cultural and technological gaps between regions, touching on the broader AI implications to future-proof their businesses.

Location: N201

Dominique Rose Van-Winther
Chief AI Evangelist, CEO of Final Upgrade AI
James Lee
AI & Emerging Tech Consulting Leader at PwC Hong Kong
Eddy Dong
Managing Director of Technology at WPP China

5:25^PM - 5:45^PM

Closing Key Panel : AI and the Creator Economy
Vincent Kok•Tania Lau

Synopsis: This panel will explore how artificial intelligence and modern tools are transforming content creation in a new era for the creator economy where Gen-AI can work alongside creatives rather than replace them, freeing up their time for more strategic, big-picture work. Creative leaders will discuss their work developing state-of-the-art AI generated yet original designs, stories, songs and more, showcasing how these tools automate routine tasks while amplifying human ingenuity and even produce volumes of customized, personalized content at an unprecedented scale. Join to see live demonstrations of AI compositions in real-time based on parameters from the audience to autonomously craft new poems, branding slogans, and other types of expressive media.

Location: N201