Event Details

Brand Safety is the process of keeping a brand's reputation safe within the digital advertising ecosystem. It is always being neglected yet important for advertisers to invest and protect brands from having their ads placed in unsavory content that could damage their reputation. As such, IAB Hong Kong formed a special taskforce and will organize a hybrid event on 27 Oct 2022 (Thurs) to address what key challenges of brand safety are facing in advertising campaigns from advertisers' perspective and provide different solutions to prevent ad fraud and protect data. IAB HK will collaborate with The Trustworthy Accountability Group (TAG) (the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry), who will provide an overview of TAG and its international standards and explore how to promote brand safety in digital advertising. The seminar will also cover brand safety concerns in social media and Cyber Criminal. Please find details below:


Date: 27 Oct 2022 (Thurs)

Time: 4:00pm registration, 4:30 - 6pm (HKT)

Venue: Meta Office, 47/F, One Taikoo Place, 979 King's Road, Quarry Bay

Format: Hybrid Mode

Language: Cantonese / English (for TAG session)

Agenda

4 PM - 4:30 PM
Registration starts
4:30 PM - 4:35 PM
Opening Speech
4:35 PM - 4:45 PM
Introduction of Brand safety and Ad Fraud
4:45 PM - 4:55 PM
Third-Party Brand Verification Measurement Solution
4:55 PM - 5:05 PM
Protect Your Investment in Today's Digital World With Technologies and Solutions
5:05 PM - 5:15 PM
The Trustworthy Accountability Group (TAG): Promoting Brand Safety in Digital Advertising
5:15 PM - 5:30 PM
Brand Safety Protection in Web3 and Social Media
5:30 PM - 5:45 PM
Cyber Criminal
5:45 PM - 6 PM
Q&A + Conclusion

Speakers

  • Arthur Yuen (Client Partner, Beauty at Facebook)

    Arthur Yuen

    Client Partner, Beauty at Facebook

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  • Kevin Kwong (General Manager at 9GAG)

    Kevin Kwong

    General Manager at 9GAG

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  • Timmy Kwok (Senior Growth Director of Omnicom Media Group)

    Timmy Kwok

    Senior Growth Director of Omnicom Media Group

  • Suki Ngai (Head of Business Development - HK, TW & KR at Oracle)

    Suki Ngai

    Head of Business Development - HK, TW & KR at Oracle

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  • Jimmy Poon (Head of Sales and Trading at PPC Protect)

    Jimmy Poon

    Head of Sales and Trading at PPC Protect

    Jimmy Poon has been a member for the Programmatic Committee at IAB Hong Kong in the last 4 years. Jimmy has over 20 years of experience in digital marketing, ranging from founding Tribal DDB, one of the earliest digital agency network in Greater China, to running Puca Mobile, a first European mobile platform in Beijing, to heading IPG Mediabrands Ventures, Interpublic Group's ventures division in China, to now expanding BLIS, a global DSP's offerings to include location data analytics. Jimmy received his MBA from The Schulich School of Business, York University in Toronto, and a rather unusual combination of a Double Major from the University of Toronto for Fine Arts and Animal Behaviour.

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  • Jenius Shieh (Partner at PwC Dark Lab)
  • Nick Stringer (Vice President, Global Engagement & Operations at Trustworthy Accountability Group)

    Nick Stringer

    Vice President, Global Engagement & Operations at Trustworthy Accountability Group

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Tickets

IAB HK Members: In-Person Ticket

Each company member can register up to 2 free tickets by using the promotion code provided by IABHK Secretariat office

Member Price HKD 250
Non IAB HK Members: In-Person Ticket
Standard Price HKD 499
IAB HK Members Virtual Ticket

Each corporate member can register up to 5 tickets

Member Price Free
Complimentary Virtual Tickets for Non IAB HK members

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Standard Price Free
Non Members Virtual Ticket
Standard Price HKD 100

Venue

Meta Office, 47/F, One Taikoo Place, 979 King’s Road, Quarry Bay

Hong Kong SAR (China)

If you have any questions please contact Alvina Chan

Contact Organizer

+852 96896628

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