Brand Safety is the process of keeping a brand's reputation safe within the digital advertising ecosystem. Often neglected by advertisers, it is important to invest in protecting brands from having their ads placed in unsavory content that could damage their reputation.
With that, this hybrid event is organised by our special taskforce to address the key challenges of brand safety encountered by marketers during campaigns. Also, the event will share different solutions available to prevent ad fraud and protect data, and explore what are the latest concerns in cyber criminals and how to leverage international standards of brand safety in digital advertising.
Date: 27 Oct 2022 (Thurs)
Time: 4:00pm registration, 4:30 - 6pm (HKT)
Venue: Meta Office, 47/F, One Taikoo Place, 979 King's Road, Quarry Bay
Format: Hybrid Mode (physical + Zoom online)
Language: Cantonese / English (for TAG session)
Introduction of Brand Safety and AdFraud
Brand Safety Concerns in Social Media
Protect Against Cyber Crime
IABHK Member: Free up to 5 virtual tickets and 2 in-person tickets
Non-Member: 50 complimentary Virtual for community, thereafter at HK$100.
Jimmy Poon has been a member for the Programmatic Committee at IAB Hong Kong in the last 4 years. Jimmy has over 20 years of experience in digital marketing, ranging from founding Tribal DDB, one of the earliest digital agency network in Greater China, to running Puca Mobile, a first European mobile platform in Beijing, to heading IPG Mediabrands Ventures, Interpublic Group's ventures division in China, to now expanding BLIS, a global DSP's offerings to include location data analytics. Jimmy received his MBA from The Schulich School of Business, York University in Toronto, and a rather unusual combination of a Double Major from the University of Toronto for Fine Arts and Animal Behaviour.