Event Details

Brand Safety is the process of keeping a brand's reputation safe within the digital advertising ecosystem. Often neglected by advertisers, it is important to invest in protecting brands from having their ads placed in unsavory content that could damage their reputation.

With that, this hybrid event is organised by our special taskforce to address the key challenges of brand safety encountered by marketers during campaigns. Also, the event will share different solutions available to prevent ad fraud and protect data, and explore what are the latest concerns in cyber criminals and how to leverage international standards of brand safety in digital advertising.


Date: 27 Oct 2022 (Thurs)

Time: 4:00pm registration, 4:30 - 6pm (HKT)

Venue: Meta Office, 47/F, One Taikoo Place, 979 King's Road, Quarry Bay

Format: Hybrid Mode (physical + Zoom online)

Language: Cantonese / English (for TAG session)


Key Topics:

  • Introduction of Brand Safety and AdFraud
  • Brand Safety Concerns in Social Media
  • Protect Against Cyber Crime


IABHK Member: Free up to 5 virtual tickets and 2 in-person tickets

Non-Member: 50 complimentary Virtual for community, thereafter at HK$100.


Kindly register by 21 Oct at https://bit.ly/iabhkbrandsafety

Agenda

4:00 PM - 4:30 PM
Registration starts
4:30 PM - 4:35 PM
Opening Speech
4:35 PM - 4:45 PM
Introduction of Brand safety and Ad Fraud
Timmy Kwok
4:45 PM - 4:55 PM
Third-Party Brand Verification Measurement Solution
Suki Ngai
4:55 PM - 5:05 PM
Protect Your Investment in Today's Digital World With Technologies and Solutions
Jimmy Poon
5:05 PM - 5:15 PM
The Trustworthy Accountability Group (TAG): Promoting Brand Safety in Digital Advertising
Nick Stringer
To be conducted in English
5:15 PM - 5:30 PM
Brand Safety Protection in Web3 and Social Media
Kevin Kwong
5:30 PM - 5:45 PM
Cyber Threat Landscape - Retrospective view in 2022
Jenius Shieh
5:45 PM - 6:00 PM
Q&A + Conclusion

Speakers

  • Arthur Yuen (Client Partner, Beauty at Facebook)

    Arthur Yuen

    Client Partner, Beauty at Facebook

  • Timmy Kwok (Senior Growth Director of Omnicom Media Group)

    Timmy Kwok

    Senior Growth Director of Omnicom Media Group

  • Kevin Kwong (General Manager at 9GAG)

    Kevin Kwong

    General Manager at 9GAG

    https://9gag.com/
    view more
  • Suki Ngai (Head of Business Development - HK, TW & KR at Oracle)

    Suki Ngai

    Head of Business Development - HK, TW & KR at Oracle

    https://www.oracle.com/
    view more
  • Jimmy Poon (Head of Sales and Trading at PPC Protect)

    Jimmy Poon

    Head of Sales and Trading at PPC Protect

    Jimmy Poon has been a member for the Programmatic Committee at IAB Hong Kong in the last 4 years. Jimmy has over 20 years of experience in digital marketing, ranging from founding Tribal DDB, one of the earliest digital agency network in Greater China, to running Puca Mobile, a first European mobile platform in Beijing, to heading IPG Mediabrands Ventures, Interpublic Group's ventures division in China, to now expanding BLIS, a global DSP's offerings to include location data analytics. Jimmy received his MBA from The Schulich School of Business, York University in Toronto, and a rather unusual combination of a Double Major from the University of Toronto for Fine Arts and Animal Behaviour.

    view more
  • Jenius Shieh (Partner at PwC Dark Lab)

    Jenius Shieh

    Partner at PwC Dark Lab

    https://www.pwchk.com/en/issues/cybersecurity-and-privacy/dark-lab.html
    view more
  • Nick Stringer (Vice President, Global Engagement & Operations at Trustworthy Accountability Group)

    Nick Stringer

    Vice President, Global Engagement & Operations at Trustworthy Accountability Group

    https://www.tagtoday.net/
    view more

Tickets

IAB HK Members: In-Person Ticket

Each company member can register up to 2 free tickets by using the promotion code provided by IABHK Secretariat office

Member Price HKD 250
Non IAB HK Members: In-Person Ticket
Standard Price HKD 499
IAB HK Members Virtual Ticket

Each corporate member can register up to 5 tickets

Member Price Complimentary
Complimentary Virtual Tickets for Non IAB HK members

IAB HK is pleased to offer 50 COMPLIMENTARY TICKETS to help the community during the COVID pandemic. Available on first come first serve basis.

Standard Price Complimentary
Non Members Virtual Ticket
Standard Price HKD 100

Venue

Meta Office, 47/F, One Taikoo Place, 979 King’s Road, Quarry Bay

Hong Kong SAR (China)

If you have any questions please contact

Contact Organizer

Show on map

Community

Connect with 91 people attending this event