Location: N201
Synopsis: As AI reshapes the world, its impact on businesses is becoming profound. Standing on the cusp of a new decade, we explore how AI will shape the future of business operations, innovation, and customer experiences. Join us for an insightful opening key panel at IABHK C24, where we will delve into the transformative power of AI and its impact on businesses in the next 10 years. This esteemed panel will bring together leading AI innovators and thought leaders to explore the upcoming evolution of AI technology and its implications for various industries.
Location: N201
Synopsis: This session will explore how AI is transforming brand-consumer connections and enhancing storytelling. Discover innovative strategies and real-world examples of how leading brands utilize AI to craft compelling narratives that resonate in today’s digital landscape. Join us to learn from industry leaders and envision the future of marketing storytelling in an AI-driven world.
Location: N201
Synopsis: As the marketing world rapidly evolves, the intersection of AI and synthetic data is set to redefine strategies across the globe. This insightful presentation will unveil groundbreaking reports comparing the AI marketing landscapes of the East and West, providing attendees with critical insights to navigate this new frontier. Discover how synthetic data can enhance decision-making, drive personalized experiences, and foster innovation in your marketing efforts.
Location: N201
Synopsis: In today's competitive landscape, building customer loyalty and driving growth requires more than just quality offerings. This panel will explore how community engagement is key to fostering lasting customer relationships and brand loyalty. Expert marketers will share strategies for creating meaningful connections through social media, events, and customer feedback to cultivate a loyal base, drive brand advocacy, and grow the business. Join to learn how an engaged community can become a valuable asset for sustainable success.
Location: N201
Synopsis: This panel discussion will delve into the transformative power of digital technologies on commercial business models. Industry leaders will share their insights on how companies are adapting their strategies, from products to services, and from sales to operations, in response to this digital revolution. The discussion will explore key trends, challenges, and opportunities in data-driven decision-making, customer-centric strategies, innovative revenue streams, and collaborative innovation. Attendees will gain valuable insights into navigating the evolving business landscape and discover how to leverage the power of technology to drive growth and success.
Location: N201
Synopsis: Hong Kong's transformation from a humble fishing village to a vibrant international metropolis is mirrored in the evolution of its brands. Many of these, now over a century old, stand as testaments to the city's resilience and adaptability. In an era where innovation is not just advantageous but essential, these centenarian brands face a critical challenge: how to reinvent themselves while honoring their rich heritage.
Location: N206-208
Synopsis: As the marketing landscape continues to evolve, the rise of "Generative AI" is poised to revolutionize the future of the industry. This Adtech presentation will explore the transformative potential of AI integration, while emphasizing the importance of a thoughtful approach. Attendees will learn to navigate the hype and harness AI-driven tools to drive innovation, enhance customer experiences, and achieve sustainable growth. Striking the right balance between technological advancement and human ingenuity will unlock the value of "Generative AI" and position businesses for long-term success in the evolving marketing landscape.
Location: N201
Synopsis: Retail media is undergoing a transformative shift, with O2O (online-to-offline) data emerging as a crucial driver of this evolution. This panel discussion will explore strategies for collecting and leveraging cross-channel data to achieve true omnichannel success. Experts will delve into the power of combining online and offline customer insights, and how this convergence can unlock new opportunities for targeted advertising, personalized experiences, and data-driven decision-making. Attendees will gain practical insights on capitalizing on the wealth of O2O data to future-proof their retail media capabilities and stay ahead in the competitive landscape.
Location: N201
Synopsis: As the digital landscape evolves, businesses must look beyond 1st party data to stay competitive. This session examines how AI-powered predictive modeling can unlock new opportunities. Experts will explore leveraging AI to enhance data quality, improve audience segmentation, and ensure privacy compliance - all while deriving actionable insights. Attendees will learn strategies for building robust data ecosystems that combine 1st, 2nd and 3rd party data sources, empowering data-driven decisions. Discover how to future-proof your data strategy and harness the transformative power of AI in the post-cookie era.
Location: N201
Synopsis: We've been bombarded with AI over the last year or so, sometimes it feels like it's science fiction and the value is far off in the future. Other times, it seems like a consumer tool only. Google's Head of Innovation for Strategic Initiatives, Darren Thayre will share with you why now is the time for enterprises to make sure you don't miss the opportunity in front of us. He has orchestrated some of Google's largest AI partnerships globally, he will share some practical use cases and also top lessons learned, from working with some of the largest organizations in the world, on their Generative AI journey. He will also offer suggestions on how to accelerate time to value.
Location: N201
Synopsis: This fireside chat will explore how leading organizations across the East and West are harnessing AI to transform their marketing efforts and unlock new growth opportunities. Our panel of experts will share insights on overcoming AI implementation challenges and strategies for bridging cultural and technological gaps between regions, touching on the broader AI implications to future-proof their businesses.
Location: N201
Synopsis: This panel will explore how artificial intelligence and modern tools are transforming content creation in a new era for the creator economy where Gen-AI can work alongside creatives rather than replace them, freeing up their time for more strategic, big-picture work. Creative leaders will discuss their work developing state-of-the-art AI generated yet original designs, stories, songs and more, showcasing how these tools automate routine tasks while amplifying human ingenuity and even produce volumes of customized, personalized content at an unprecedented scale. Join to see live demonstrations of AI compositions in real-time based on parameters from the audience to autonomously craft new poems, branding slogans, and other types of expressive media.
Location: N201