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Welcome Remarks by IAB HK Chairman
Kevin Huang

Location: N201

  • Kevin Huang (Chief Operating Officer, South China Morning Post)

    Kevin Huang

    Chief Operating Officer, South China Morning Post
Opening Ceremony & Group Photos

Location: N201

Opening Key Panel: Impact of Future AI in Businesses
Maaike SteinebachVishal SinghviGurmit SinghBrian Hui

Synopsis: As AI reshapes the world, its impact on businesses is becoming profound. Standing on the cusp of a new decade, we explore how AI will shape the future of business operations, innovation, and customer experiences. Join us for an insightful opening key panel at IABHK C24, where we will delve into the transformative power of AI and its impact on businesses in the next 10 years. This esteemed panel will bring together leading AI innovators and thought leaders to explore the upcoming evolution of AI technology and its implications for various industries.

Location: N201

  • Maaike Steinebach (CEO and Founder, FemTech Future)

    Maaike Steinebach

    CEO and Founder, FemTech Future
  • Vishal Singhvi (Director, Strategic Initiatives, Generative AI, Microsoft)

    Vishal Singhvi

    Director, Strategic Initiatives, Generative AI, Microsoft
  • Gurmit Singh (General Manager APAC & MEA, Quora)

    Gurmit Singh

    General Manager APAC & MEA, Quora
  • Brian Hui (Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking, HSBC Hong Kong)

    Brian Hui

    Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking, HSBC Hong Kong
Fireside Chat: AIthe next frontier in brand and marketing storytelling
James BaconDanielle JinStephanie Ng

Synopsis: This session will explore how AI is transforming brand-consumer connections and enhancing storytelling. Discover innovative strategies and real-world examples of how leading brands utilize AI to craft compelling narratives that resonate in today’s digital landscape. Join us to learn from industry leaders and envision the future of marketing storytelling in an AI-driven world.

Location: N201

  • James Bacon (Head of Marketing, BMW Hong Kong, Macau, Taiwan)

    James Bacon

    Head of Marketing, BMW Hong Kong, Macau, Taiwan
  • Danielle Jin (SVP, Chief Marketing Officer, Asia Pacific, Visa)

    Danielle Jin

    SVP, Chief Marketing Officer, Asia Pacific, Visa
  • Stephanie Ng (Managing Director, Global Head of Marketing, Wealth and Personal Banking, HSBC)

    Stephanie Ng

    Managing Director, Global Head of Marketing, Wealth and Personal Banking, HSBC
Research Presentation: AI & Synthetic Data
Andrei Postoaca

Synopsis: As the marketing world rapidly evolves, the intersection of AI and synthetic data is set to redefine strategies across the globe. This insightful presentation will unveil groundbreaking reports comparing the AI marketing landscapes of the East and West, providing attendees with critical insights to navigate this new frontier. Discover how synthetic data can enhance decision-making, drive personalized experiences, and foster innovation in your marketing efforts.

Location: N201

  • Andrei Postoaca (Chief Executive Officer, Ipsos.Digital)

    Andrei Postoaca

    Chief Executive Officer, Ipsos.Digital
Coffee Break
Content Marketing Panel: Building Customer Loyalty and Growing Your Business Through Community Engagement
Karen ChengFrankie LukJoann Ngai千月Charlene Ree

Synopsis: In today's competitive landscape, building customer loyalty and driving growth requires more than just quality offerings. This panel will explore how community engagement is key to fostering lasting customer relationships and brand loyalty. Expert marketers will share strategies for creating meaningful connections through social media, events, and customer feedback to cultivate a loyal base, drive brand advocacy, and grow the business. Join to learn how an engaged community can become a valuable asset for sustainable success.

Location: N201

  • Karen Cheng (Head of Social, 9GAG)

    Karen Cheng

    Head of Social, 9GAG
  • Frankie Luk (Creative Strategist, Greater China, Meta)

    Frankie Luk

    Creative Strategist, Greater China, Meta
  • Joann Ngai (Head of Marketing Partnerships, South East Asia & Greater China, Netflix)

    Joann Ngai

    Head of Marketing Partnerships, South East Asia & Greater China, Netflix
  • 千月 (Head of Global Business Solution, Xiaohongshu)

    千月

    Head of Global Business Solution, Xiaohongshu
  • Charlene Ree (CEO & Founder, EternityX Marketing Technology Limited)

    Charlene Ree

    CEO & Founder, EternityX Marketing Technology Limited
Commerce Panel: The Next Stage of innovation in Commercial Business Models
Kenny ChienBruce LamHoward KwongAgnes Lung

Synopsis: This panel discussion will delve into the transformative power of digital technologies on commercial business models. Industry leaders will share their insights on how companies are adapting their strategies, from products to services, and from sales to operations, in response to this digital revolution. The discussion will explore key trends, challenges, and opportunities in data-driven decision-making, customer-centric strategies, innovative revenue streams, and collaborative innovation. Attendees will gain valuable insights into navigating the evolving business landscape and discover how to leverage the power of technology to drive growth and success.

Location: N201

  • Kenny Chien (Chief Executive Officer, Cherrypicks)

    Kenny Chien

    Chief Executive Officer, Cherrypicks
  • Bruce Lam (Chief Executive Officer, Consumer, HKT)

    Bruce Lam

    Chief Executive Officer, Consumer, HKT
  • Howard Kwong (Chief Officer, MarTech and Digital, Prudential plc)

    Howard Kwong

    Chief Officer, MarTech and Digital, Prudential plc
  • Agnes Lung (Executive Director & Group Chief Marketing and Digital Officer, Uni-China Group)

    Agnes Lung

    Executive Director & Group Chief Marketing and Digital Officer, Uni-China Group
VIP Luncheon: Legacy Meets Innovation: Hong Kong's Centenarian Brands Shaping a Glocal Narrative (By invitation only)
钟桥轩Tania Lau岑卓耀Kevin Huang

Synopsis: Hong Kong's transformation from a humble fishing village to a vibrant international metropolis is mirrored in the evolution of its brands. Many of these, now over a century old, stand as testaments to the city's resilience and adaptability. In an era where innovation is not just advantageous but essential, these centenarian brands face a critical challenge: how to reinvent themselves while honoring their rich heritage.

Location: N206-208

  • 钟桥轩 (国泰航空公司 品牌、洞察及市务传讯部总经理)

    钟桥轩

    国泰航空公司品牌、洞察及市务传讯部总经理
  • Tania Lau (Vice President, Head of Brand & Communications, Consumer, HKT)

    Tania Lau

    Vice President, Head of Brand & Communications, Consumer, HKT
  • 岑卓耀 (财富管理与个人银行市场部主管兼总经理 汇丰银行香港)

    岑卓耀

    财富管理与个人银行市场部主管兼总经理汇丰银行香港
  • Kevin Huang (Chief Operating Officer, South China Morning Post)

    Kevin Huang

    Chief Operating Officer, South China Morning Post
Adtech Presentation: The Future of Marketing with Generative AI
Bharat Khatri

Synopsis: As the marketing landscape continues to evolve, the rise of "Generative AI" is poised to revolutionize the future of the industry. This Adtech presentation will explore the transformative potential of AI integration, while emphasizing the importance of a thoughtful approach. Attendees will learn to navigate the hype and harness AI-driven tools to drive innovation, enhance customer experiences, and achieve sustainable growth. Striking the right balance between technological advancement and human ingenuity will unlock the value of "Generative AI" and position businesses for long-term success in the evolving marketing landscape.

Location: N201

  • Bharat Khatri (Chief Digital Officer, APAC, Omnicom Media Group)

    Bharat Khatri

    Chief Digital Officer, APAC, Omnicom Media Group
Adtech Panel: The Future of Retail Media: Leveraging O2O Data for Omnichannel Success
Joe ChangJJ EastwoodLyubomir Minkov赖伟昕Ben Chien

Synopsis: Retail media is undergoing a transformative shift, with O2O (online-to-offline) data emerging as a crucial driver of this evolution. This panel discussion will explore strategies for collecting and leveraging cross-channel data to achieve true omnichannel success. Experts will delve into the power of combining online and offline customer insights, and how this convergence can unlock new opportunities for targeted advertising, personalized experiences, and data-driven decision-making. Attendees will gain practical insights on capitalizing on the wealth of O2O data to future-proof their retail media capabilities and stay ahead in the competitive landscape.

Location: N201

  • Joe Chang (Director, Enterprise Partnership & Solutions, BytePlus)

    Joe Chang

    Director, Enterprise Partnership & Solutions, BytePlus
  • JJ Eastwood (Managing Director, Carousell Media Group)

    JJ Eastwood

    Managing Director, Carousell Media Group
  • Lyubomir Minkov (Head of Retail Media, DFI Retail Group)

    Lyubomir Minkov

    Head of Retail Media, DFI Retail Group
  • 赖伟昕 (foodpanda香港 行政总裁)

    赖伟昕

    foodpanda香港行政总裁
  • Ben Chien (Managing Director, Greater China, AnyMind Group)

    Ben Chien

    Managing Director, Greater China, AnyMind Group
Measurement Panel: Growing Your Business in the Digital Privacy Age with AI-Driven Predictive Modeling and Enhanced Data Quality
Leona HoYang GaoJohnnie LeungAndy AnnOlivier Kuziner

Synopsis: As the digital landscape evolves, businesses must look beyond 1st party data to stay competitive. This session examines how AI-powered predictive modeling can unlock new opportunities. Experts will explore leveraging AI to enhance data quality, improve audience segmentation, and ensure privacy compliance - all while deriving actionable insights. Attendees will learn strategies for building robust data ecosystems that combine 1st, 2nd and 3rd party data sources, empowering data-driven decisions. Discover how to future-proof your data strategy and harness the transformative power of AI in the post-cookie era.

Location: N201

  • Leona Ho (VP, Growth Strategy & Operations, Crypto.com)

    Leona Ho

    VP, Growth Strategy & Operations, Crypto.com
  • Yang Gao (MarTech & Experimentation, Klook)

    Yang Gao

    MarTech & Experimentation, Klook
  • Johnnie Leung (Senior Director, Business Development, The Trade Desk)

    Johnnie Leung

    Senior Director, Business Development, The Trade Desk
  • Andy Ann (Co-founder, YAS Digital)

    Andy Ann

    Co-founder, YAS Digital
  • Olivier Kuziner (Managing Partner APAC, Ekimetrics)

    Olivier Kuziner

    Managing Partner APAC, Ekimetrics
Coffee Break
Keynote Presentation Navigating the Generative AI Revolution: Practical Lessons for Driving Sustainable Transformation
Prof Darren ThayreArthur Chan

Synopsis: We've been bombarded with AI over the last year or so, sometimes it feels like it's science fiction and the value is far off in the future. Other times, it seems like a consumer tool only. Google's Head of Innovation for Strategic Initiatives, Darren Thayre will share with you why now is the time for enterprises to make sure you don't miss the opportunity in front of us. He has orchestrated some of Google's largest AI partnerships globally, he will share some practical use cases and also top lessons learned, from working with some of the largest organizations in the world, on their Generative AI journey. He will also offer suggestions on how to accelerate time to value.

Location: N201

  • Prof Darren Thayre (Head of Innovation, Global Strategic Initiatives, Google)

    Prof Darren Thayre

    Head of Innovation, Global Strategic Initiatives, Google
  • Arthur Chan (Founder and CEO, Snowball)

    Arthur Chan

    Founder and CEO, Snowball
Fireside chat: Bridging East and West: Global AI Adoption in Marketing and Beyond
Dominique Rose Van-WintherJames LeeEddy Dong

Synopsis: This fireside chat will explore how leading organizations across the East and West are harnessing AI to transform their marketing efforts and unlock new growth opportunities. Our panel of experts will share insights on overcoming AI implementation challenges and strategies for bridging cultural and technological gaps between regions, touching on the broader AI implications to future-proof their businesses.

Location: N201

  • Dominique Rose Van-Winther (Chief AI Evangelist, CEO, Final Upgrade AI)

    Dominique Rose Van-Winther

    Chief AI Evangelist, CEO, Final Upgrade AI
  • James Lee (AI & Emerging Tech Consulting Leader, PwC Hong Kong)

    James Lee

    AI & Emerging Tech Consulting Leader, PwC Hong Kong
  • Eddy Dong (Managing Director of Technology, WPP China)

    Eddy Dong

    Managing Director of Technology, WPP China
Closing Key Panel : AI and the Creator Economy
Vincent KokTania Lau

Synopsis: This panel will explore how artificial intelligence and modern tools are transforming content creation in a new era for the creator economy where Gen-AI can work alongside creatives rather than replace them, freeing up their time for more strategic, big-picture work. Creative leaders will discuss their work developing state-of-the-art AI generated yet original designs, stories, songs and more, showcasing how these tools automate routine tasks while amplifying human ingenuity and even produce volumes of customized, personalized content at an unprecedented scale. Join to see live demonstrations of AI compositions in real-time based on parameters from the audience to autonomously craft new poems, branding slogans, and other types of expressive media.

Location: N201

  • Vincent Kok (Actor / Scriptwriter / Director)

    Vincent Kok

    Actor / Scriptwriter / Director
  • Tania Lau (Vice President, Head of Brand & Communications, Consumer, HKT)

    Tania Lau

    Vice President, Head of Brand & Communications, Consumer, HKT
Closing Remarks by IAB HK Vice Chairman
Arthur Chan

Location: N201

  • Arthur Chan (Founder and CEO, Snowball)

    Arthur Chan

    Founder and CEO, Snowball
VIP Cocktail Networking (By invitation only)
陈伟祥JW

- Opening by Matthew Chan (Yahoo)
- Music Performance from JW (Proudly Sponsored by TVB)

Location: N206-208

  • 陈伟祥 (雅虎香港、台湾及中国 广告销售高级总监)

    陈伟祥

    雅虎香港、台湾及中国广告销售高级总监
  • JW (Performer, TVB)

    JW

    Performer, TVB