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Digital marketing is one of the fastest-growing industries globally and locally, and is an extremely popular career choice for fresh graduates. In this Apprentice Program, you will be going through 4 digital training courses with IAB HK through ZOOM, setting the fundamental knowledge of Digital Marketing and receiving personal work experience sharings from seasoned marketing experts in the industry. After 4 series of digital training, a physical certificate presentation ceremony will be held in Meta Office on 24 Aug (Wed), followed by small group discussion between marketers and apprentices on career planning and experience sharing. Join us to learn more about what a day is like in different digital Marketing companies!
1️⃣ 101 Digital Marketing Fundamental
Date & Time: 18 June (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Coleman Lo, Head of Hong Kong, HiNA Technology Co.
❇️Helen Cheung, Business Director, Zenith
2️⃣ Experience Sharing - What a day is like in Creative and Performance Agencies
Date & Time: 9 July (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Jeromy Wan, Creative Director, CMRS Group
❇️Vincent Kan, Head of Digital, Wavemaker
3️⃣ Experience Sharing - What a day is like in Media and Platform
Date & Time: 30 July (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Ray Lee, Head of Digital & Programmatic, JCDecaux Transport
❇️Yoyo Yiu, Account Manager, Google Marketing Platform
4️⃣ Experience Sharing - What a day is like in E-Commerce Brands
Date & Time: 13 Aug (Sat) 11-12:30pm
Format: Zoom Webinar
Speaker:
❇️Fanko Yim, Head of Growth Hacking & Data Analytics, Homeplus
❇️Fiona Cheng, Associate Director – Brand Marketing, Petmacy
5️⃣ Final Sharing and Certificate Presentation Ceremony
Date & Time: 24 Aug (Mon) 4-6pm
Format: Physical Event
Venue: Meta Office @ 47/F, One Taikoo Place, 979 King's Road, Quarry Bay
Guests:
❇️IABHK Chairmen: Anita Lam and Janet Lee
❇️Arthur Chan, COO, VPon Big Data Group
❇️Education Committee
