Arthur has 12 years of experience in the fields of big data and digital marketing with special expertise in transforming startups to multinational enterprises. Since joining Vpon in 2016, Arthur has propelled the company’s growth in big data profession across APAC region and capture big client wins including Japan National Tourism Organization and Citibank. Vpon is recognized by industry peers as a leading big data company equipped with top mobile ad platform in Asia.
Joining GroupM China team from 2015, Vincent later became the Head of Programmatic Services Team, managing a team of 70+ programmatic specialists to provide GroupM clients integrated data driven solutions. He involved heavily with various conglomerate GroupM clients, including Unilever, Yili, Yum, LVMH etc, to drive their digital marketing transformation, data and performance strategies in China, maximizing the outcome for their full funnel performance marketing using paid ad, social, e-commerce and private traffic.
He now leads the digital and performance function in Wavemaker Hong Kong, responsible for brining clients the best-in-class performance marketing and driving digital marketing innovation and excellence.
Key clients ever worked with: DBS, FrieslandCampina, Unilever, Yili, LVMH, Melco, Galaxy Entertainment Group, Dyson, adidas, Yum etc.
Yoyo Yiu is an Account Manager of Google Marketing Platform, which focuses on programmatic strategy to help clients and partners to best utilize the Google Marketing Platforms to grow their business. Before Google, she had 5 years working experience at Omnicom Media Group as a programmatic trader and media planner.
Ray Lee is Head of Digital and Programmatic of JCDecaux Transport, overseeing Digital Vision sales team for the sales and marketing of MTR digital media networks and zones, including brand new programmatic digital buy in the market. He is responsible for formulating sales and marketing strategies, fostering client relationships and assisting the management in executing the company’s digital strategy.
Ray has great knowledge of the media landscape and strong management skills in business development, sales and marketing. Before re-joining the company, he was a senior executive, as well as a columnist and video anchor of a digital marketing company and led the team to accomplish countless digital campaigns, which earned him numerous awards in O2O solution, app development & technology and mobile marketing. He was the Sales Director (Airport) in JCDecaux Transport in 2007.
Fiona Cheng is a seasoned Brand Marketing and E-commerce specialist in FMCG industry. She is expert in using story-telling to shape brand image, and MarTech data to build relationships with customer. Fiona has played a key leadership role in HKTVmall, Comvita, HKBN and HOME+, responsible for various start-up projects ranging from system development, website revamp, new product launch, customer database creation and CRM. She is now the Brand Marketing - Associate Director of Petmacy HK and King of Cordyceps.