Agenda ⇽ IAB HK Apprentice Program: Digital Training & Experience Sharing | Interactive Advertising Bureau Hong Kong on Glue Up

Saturday, June 18, 2022 11:00^AM to 12:30^PM

11:00^AM - 11:05^AM

Opening: 101 Digital Marketing Fundamental

11:05^AM - 11:40^AM

Introduction to Digital Marketing
Coleman Lo

Coleman Lo
Head of Hong Kong at HiNA Technology Co., Limited

11:40^AM - 12:15^PM

Digital Advertising Formats
Helen Cheung

Helen Cheung
Business Director of Zenith

12:15^PM - 12:30^PM

Q&A + Closing
Coleman Lo•Helen Cheung

Coleman Lo
Head of Hong Kong at HiNA Technology Co., Limited
Helen Cheung
Business Director of Zenith

Saturday, July 9, 2022 11:00^AM to 12:30^PM

11:00^AM - 11:05^AM

Opening

11:05^AM - 11:35^AM

What a day is like in Creative Agencies
Jeromy Wan

Jeromy Wan
Creative Director of CMRS Group

11:35^AM - 12:05^PM

What a day is like in Performance Agencies
Vincent Kan

Vincent Kan
Head of Digital at Wavemaker

12:05^PM - 12:30^PM

Q&A
Jeromy Wan•Vincent Kan

Jeromy Wan
Creative Director of CMRS Group
Vincent Kan
Head of Digital at Wavemaker

Saturday, July 30, 2022 11:00^AM to 12:20^PM

11:00^AM - 11:05^AM

Opening

11:05^AM - 11:35^AM

Experience Sharing • What a day is like in Media
Ray Lee

Ray Lee
Head of Digital & Programmatic at JCDecaux Transport

11:35^AM - 12:05^PM

Experience Sharing • What a day is like in Platform
Yoyo Yiu

Yoyo Yiu
Account Manager at Google Marketing Platform

12:05^PM - 12:20^PM

Q&A + Closing
Ray Lee•Yoyo Yiu

Ray Lee
Head of Digital & Programmatic at JCDecaux Transport
Yoyo Yiu
Account Manager at Google Marketing Platform

Saturday, August 13, 2022 11:00^AM to 12:30^PM

11:00^AM - 11:05^AM

Opening

11:05^AM - 12:15^PM

Experience Sharing • What a day is like in E-Commerce Brands & Case Studies
Fanko Yim•Fiona Cheng

Fanko Yim
Head of Growth Hacking & Data Analytics at HomePlus
Fiona Cheng
Associate Director – Brand Marketing of Petmacy

12:15^PM - 12:30^PM

Q&A + Closing

Wednesday, August 24, 2022 4:00^PM to 5:50^PM

4:00^PM - 5:00^PM

Small Group Sharing

5:00^PM - 5:05^PM

Opening Speech by Education & Career Committee
Roger Kan

Roger Kan
Client Strategy Director of Cosmose

5:05^PM - 5:35^PM

Panel Discussion
Anita Lam•Janet Lee•Arthur Chan

Anita Lam
Director, Head of Industries, Greater China at Meta
Janet Lee
Head of Agencies & Domestic at Google Hong Kong
Arthur Chan
COO at VPON Big Data Group

5:35^PM - 5:45^PM

Certificate Presentation

5:45^PM - 5:50^PM

Group Photo

Agenda

Coleman Lo

Helen Cheung

Coleman Lo

Helen Cheung

Jeromy Wan

Vincent Kan

Jeromy Wan

Vincent Kan

Ray Lee

Yoyo Yiu

Ray Lee

Yoyo Yiu

Fanko Yim

Fiona Cheng

Roger Kan

Anita Lam

Janet Lee

Arthur Chan

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