Digital marketing is one of the fastest-growing industries globally and locally, and is an extremely popular career choice for fresh graduates. In this Apprentice Program, you will be going through 4 digital training courses with IAB HK through ZOOM, setting the fundamental knowledge of Digital Marketing and receiving personal work experience sharings from seasoned marketing experts in the industry. After 4 series of digital training, a physical certificate presentation ceremony will be held in Meta Office on 24 Aug (Wed), followed by small group discussion between marketers and apprentices on career planning and experience sharing. Join us to learn more about what a day is like in different digital Marketing companies!


1️⃣ 101 Digital Marketing Fundamental

Date & Time: 18 June (Sat) 11-12:30pm

Format: Zoom Webinar

Speaker:

❇️Coleman Lo, Head of Hong Kong, HiNA Technology Co.

❇️Helen Cheung, Business Director, Zenith


2️⃣ Experience Sharing - What a day is like in Creative and Performance Agencies

Date & Time: 9 July (Sat) 11-12:30pm

Format: Zoom Webinar

Speaker:

❇️Jeromy Wan, Creative Director, CMRS Group

❇️Vincent Kan, Head of Digital, Wavemaker

3️⃣ Experience Sharing - What a day is like in Media and Platform

Date & Time: 30 July (Sat) 11-12:30pm

Format: Zoom Webinar

Speaker:

❇️Ray Lee, Head of Digital & Programmatic, JCDecaux Transport

❇️Yoyo Yiu, Account Manager, Google Marketing Platform


4️⃣ Experience Sharing - What a day is like in E-Commerce Brands

Date & Time: 13 Aug (Sat) 11-12:30pm

Format: Zoom Webinar

Speaker:

❇️Fanko Yim, Head of Growth Hacking & Data Analytics, Homeplus

❇️Fiona Cheng, Associate Director – Brand Marketing, Petmacy


5️⃣ Final Sharing and Certificate Presentation Ceremony

Date & Time: 24 Aug (Mon) 4-6pm

Format: Physical Event

Venue: Meta Office @ 47/F, One Taikoo Place, 979 King's Road, Quarry Bay

Guests:

❇️IABHK Chairmen: Anita Lam and Janet Lee

❇️Arthur Chan, COO, VPon Big Data Group

❇️Education Committee

Speakers

Anita Lam

Director, Head of Industries, Greater China at Meta

Janet Lee

Head of Agencies & Domestic at Google Hong Kong

Arthur Chan

COO at VPON Big Data Group

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Coleman Lo

Head of Hong Kong at HiNA Technology Co., Limited

Helen Cheung

Business Director of Zenith

Jeromy Wan

Creative Director of CMRS Group

Vincent Kan

Head of Digital at Wavemaker

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Yoyo Yiu

Account Manager at Google Marketing Platform

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